B2C Marketing Services
B2C marketing services live or die on creative and unit economics. We help consumer brands find the messages and channels that bring buyers at a cost the margin can carry, then keep those buyers coming back.
How we approach B2C marketing services
Consumer brands often scale spend before they understand their numbers. Ads look good on platform dashboards, but returns, discounts and delivery costs eat the profit. Creative gets tired after a few weeks, and nobody is planning what happens after the first order.
We begin with contribution margin per order and repeat rate, because those set how much you can afford to pay for a customer. Then we test a range of creative angles on Meta and YouTube, capture demand on Google, and use influencers where the product needs to be seen in use. Email, SMS and WhatsApp handle the second and third purchase. Reporting shows blended acquisition cost and payback rather than platform ROAS alone.
Best for brands with a proven product and some sales history. Very early brands may need positioning work first.
- A plan built around revenue, not impressions
- One team running every channel, so nothing gets lost in hand-offs
- Plain-English reporting you can share with your board
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our B2C Marketing Services include
The usual building blocks. We drop what you don’t need and add what you do.
Channel strategy & media plan
Where to spend, in what order, against which targets.
Campaign build & launch
Search, social, programmatic and marketplace campaigns set up properly.
Creative & copy
Ads, landing pages and offers written to convert.
Conversion tracking
GA4, pixels and CRM events so every rupee is attributable.
Always-on optimisation
Weekly bid, audience and creative iterations.
Monthly growth reviews
Revenue-first reporting with clear next actions.
How we deliver
You see the plan before any work starts.
Audit
We look at every channel you run today, what it costs and what it actually returns.
Plan
A media plan with budgets, targets and the order we will tackle things in.
Launch
Campaigns, landing pages and tracking go live together, checked before spend starts.
Optimise
Weekly changes to bids, audiences and creative based on what the numbers say.
Report
A monthly review of revenue and cost per result, and what we shift next month.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What is the difference between B2C and D2C marketing?
How much should a consumer brand spend on marketing?
Can you work alongside our in-house team?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.