Full Funnel Marketing Services
Full funnel marketing services look at the whole path from first view to repeat purchase, because a fix at one stage often reveals the leak at the next. We plan awareness, consideration, conversion and retention as connected campaigns.
How we approach full funnel marketing services
Most budgets pile into the bottom of the funnel: brand search and retargeting look efficient, so they get more money. Over time the pool of people who know you shrinks, retargeting audiences dry up, and costs climb. The opposite mistake is spending on awareness with no way to capture interest later.
We map your funnel with real numbers: reach, engaged visitors, leads or carts, buyers and repeat buyers. The weakest ratio tells us where to start. Then we plan content and media for each stage with clear hand-offs, so video viewers feed retargeting, retargeting feeds conversion and buyers enter retention flows. Measurement uses a mix of platform data, analytics and incrementality tests. You get a funnel dashboard and a budget split you can explain to finance.
- A plan built around revenue, not impressions
- One team running every channel, so nothing gets lost in hand-offs
- Plain-English reporting you can share with your board
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Full Funnel Marketing Services include
The usual building blocks. We drop what you don’t need and add what you do.
Channel strategy & media plan
Where to spend, in what order, against which targets.
Campaign build & launch
Search, social, programmatic and marketplace campaigns set up properly.
Creative & copy
Ads, landing pages and offers written to convert.
Conversion tracking
GA4, pixels and CRM events so every rupee is attributable.
Always-on optimisation
Weekly bid, audience and creative iterations.
Monthly growth reviews
Revenue-first reporting with clear next actions.
How we deliver
You see the plan before any work starts.
Audit
We look at every channel you run today, what it costs and what it actually returns.
Plan
A media plan with budgets, targets and the order we will tackle things in.
Launch
Campaigns, landing pages and tracking go live together, checked before spend starts.
Optimise
Weekly changes to bids, audiences and creative based on what the numbers say.
Report
A monthly review of revenue and cost per result, and what we shift next month.
You may also be interested in
Solutions this service is part of
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How should budget be split across the funnel?
Is full funnel marketing only for large brands?
Can you work alongside our in-house team?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.