B2B Marketing Services
B2B marketing services have to work across a sales cycle that may run for months and involve five or six people on the buying side. We plan positioning, content, account targeting and paid media around the deals your sales team is trying to close.
How we approach B2B marketing services
B2B marketing often goes wrong when it borrows consumer tactics. Teams chase cheap leads, send them all to sales, and sales ignores them because the contact is a student or a junior with no budget. Meanwhile the CFO and IT head who will sign off never see anything that answers their concerns.
We start by listing your best recent deals and working backwards: who was involved, what triggered the search, what nearly killed the deal. That shapes the message for each role, the content each stage needs and which channels reach those people. LinkedIn, search, email and events are planned together, and CRM stages are agreed with sales so marketing is measured on qualified opportunities rather than form fills. You end up with a plan, a content calendar and reporting both teams trust.
- A plan built around revenue, not impressions
- One team running every channel, so nothing gets lost in hand-offs
- Plain-English reporting you can share with your board
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our B2B Marketing Services include
The usual building blocks. We drop what you don’t need and add what you do.
Channel strategy & media plan
Where to spend, in what order, against which targets.
Campaign build & launch
Search, social, programmatic and marketplace campaigns set up properly.
Creative & copy
Ads, landing pages and offers written to convert.
Conversion tracking
GA4, pixels and CRM events so every rupee is attributable.
Always-on optimisation
Weekly bid, audience and creative iterations.
Monthly growth reviews
Revenue-first reporting with clear next actions.
How we deliver
You see the plan before any work starts.
Audit
We look at every channel you run today, what it costs and what it actually returns.
Plan
A media plan with budgets, targets and the order we will tackle things in.
Launch
Campaigns, landing pages and tracking go live together, checked before spend starts.
Optimise
Weekly changes to bids, audiences and creative based on what the numbers say.
Report
A monthly review of revenue and cost per result, and what we shift next month.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What B2B marketing channels work best in India?
How do you measure B2B marketing when deals take months?
Should we run every channel at once?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.