Lead Generation Services
Lead generation services are judged by what sales says about the leads, not by the number on the dashboard. We build campaigns, offers and landing pages that attract buyers who fit, and filter out the rest before they reach your team.
How we approach lead generation services
Cheap leads are easy to buy and expensive to process. Forms that ask only for a phone number, broad audiences and vague offers bring volume, but sales spends days chasing people who never meant to buy. Then marketing and sales argue over lead quality.
We agree a definition of a qualified lead with sales first, then design for it. That can mean adding qualifying questions to forms, tightening targeting, using offers that only real buyers want, such as a pricing call or site audit, and routing leads by score. Channels include Google Search, LinkedIn, Meta lead forms and SEO, chosen by your buyer. CRM integration and fast follow-up through WhatsApp or calls close the loop. You get cost per qualified lead and cost per opportunity in reporting.
Works for B2B, real estate, education, healthcare and high-value services.
- A plan built around revenue, not impressions
- One team running every channel, so nothing gets lost in hand-offs
- Plain-English reporting you can share with your board
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Lead Generation Services include
The usual building blocks. We drop what you don’t need and add what you do.
Channel strategy & media plan
Where to spend, in what order, against which targets.
Campaign build & launch
Search, social, programmatic and marketplace campaigns set up properly.
Creative & copy
Ads, landing pages and offers written to convert.
Conversion tracking
GA4, pixels and CRM events so every rupee is attributable.
Always-on optimisation
Weekly bid, audience and creative iterations.
Monthly growth reviews
Revenue-first reporting with clear next actions.
How we deliver
You see the plan before any work starts.
Audit
We look at every channel you run today, what it costs and what it actually returns.
Plan
A media plan with budgets, targets and the order we will tackle things in.
Launch
Campaigns, landing pages and tracking go live together, checked before spend starts.
Optimise
Weekly changes to bids, audiences and creative based on what the numbers say.
Report
A monthly review of revenue and cost per result, and what we shift next month.
You may also be interested in
Solutions this service is part of
Problems it helps solve
Who usually asks for it
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How do you improve lead quality?
Do you sell or buy lead databases?
Can you work alongside our in-house team?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.