Microsoft Ads Management Services
Microsoft Ads management services reach the searchers Google leaves behind: desktop users, older audiences and office workers on Edge. We set up Bing campaigns properly instead of copying Google and hoping for the best.
How we approach Microsoft Ads management services
Most advertisers simply import Google Ads into Microsoft and leave it running. That carries over settings that do not suit Bing, such as broad targeting and the wrong locations, and nobody reviews search terms. The channel looks weak, when really it was never managed.
We import as a starting point, then rebuild what matters: location and language settings, bid adjustments by device and audience, and negative keywords from Bing's own search terms. Microsoft's LinkedIn profile targeting lets B2B advertisers bid more for specific industries and job functions. Conversion tracking is set with UET tags and offline imports. Budgets stay modest until results justify more.
Good for B2B, finance, education and older-skewing audiences, especially in the US, UK and Canada.
- Conversion tracking checked before a rupee is spent
- Fresh creative tested every month
- Budget decisions explained as well as reported
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Microsoft Ads Management Services include
The usual building blocks. We drop what you don’t need and add what you do.
Account audit & restructure
Clean campaign architecture that the algorithms can learn from.
Audience & keyword research
Intent, lookalikes and exclusions that cut waste.
Ad creative & copy
Variants built for testing, not one-off ads.
Bid & budget management
Spend moved daily towards what is returning.
Landing page testing
Post-click experience improved alongside the ads.
ROAS & CAC reporting
Blended and channel-level returns, tied to revenue.
How we deliver
You see the plan before any work starts.
Account audit
Structure, tracking, search terms and wasted spend, reviewed line by line.
Rebuild
A cleaner account structure with conversion tracking you can trust.
Creative
Several ad variants per audience, so there is always something to test.
Optimise
Bids, budgets, negatives and audiences adjusted every week.
Scale
Budget moves to what is profitable, one step at a time.
Platforms we use for this work
You may also be interested in
Problems it helps solve
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Is Microsoft Ads worth it in India?
Can we just import our Google Ads campaigns?
What budget do we need to start?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.