Services
All servicesDigital Marketing ServicesSEO ServicesPaid Advertising ServicesSocial Media Marketing ServicesContent Marketing ServicesBranding and Creative ServicesWebsite and Ecommerce ServicesUX and CRO ServicesAI ServicesAutomation ServicesCRM and ERP ServicesSoftware Development ServicesAnalytics and Data ServicesEmail and Retention ServicesCloud and Growth ServicesPlatform-Specific Services
Solutions
All solutionsGrowth & Revenue SolutionsMarketing SolutionsCustomer Lifecycle SolutionsEcommerce SolutionsAI & Automation SolutionsTechnology & Transformation SolutionsOperations SolutionsSales SolutionsBrand & Creative SolutionsAnalytics & Intelligence SolutionsBusiness Problem SolutionsBusiness Growth Solutions
Industries
All industriesHealthcare Digital SolutionsReal Estate Digital SolutionsManufacturing Digital SolutionsEducation Digital SolutionsEdTech Digital SolutionsSaaS Digital SolutionsRetail Digital SolutionsD2C Digital SolutionsFMCG Digital SolutionsHospitality Digital Solutions
Business Problems
All business problemsLead GenerationAdvertisingMarketingWebsite & ConversionEcommerceSalesBrandSocial MediaEmailCustomer ExperienceOperationsAnalyticsTransformationAIGrowth
Roles
All rolesLeadershipMarketingSalesTechnologyOperationsHRFinanceCustomer ExperienceEcommerce
Platforms
All platformsSearch & AdvertisingAnalytics & TrackingSocial MediaMessaging & CommunityEcommerceMarketplaceCRM & SalesERP & OperationsCMS & WebsiteEmail & RetentionAI Platforms
Resources
All resourcesGuides & EbooksGlossaryTools & TemplatesInsights
Case Studies
All case studiesScaling a D2C skincare brand profitablyDoubling qualified pipeline for a B2B SaaS companyFilling appointment calendars for a multi-city clinic chainConnecting sales, inventory and finance for a manufacturerResolving support tickets with an AI agentGrowing marketplace sales across Amazon and FlipkartLowering cost per site visit for a residential developerGrowing organic enrolments for an EdTech platformBuilding a social-first fashion labelRepositioning a FinTech brand for business customersTurning a hotel group website into a booking engineAutomating lead routing for a SaaS sales teamBuilding a shipment tracking portal for a logistics firmRaising repeat purchases for a D2C wellness brandMoving a manufacturer’s systems to the cloudGiving a pharma marketing team one source of truthAnswering patient questions around the clockGiving a regional bank a single view of every customerLowering acquisition costs for an insurance brokerBringing more test drives to a car dealership groupGrowing direct bookings for a tour operatorSimplifying admissions for a group of schoolsLaunching a new snack range with creatorsIncreasing online sales for a jewellery brandFinding new customers on TikTok for a beauty brandSpotting churn early for a telecom providerReaching decision-makers for a renewable energy firmGrowing monthly donors for a non-profitKeeping construction projects on budgetGrowing a media brand’s YouTube audience
About NiansContact

Book a Free Consultation

Paid Advertising Services

Amazon Ads Management Services

Amazon Ads management services should start with your margin per unit, because that decides what ACoS you can actually afford. We run Sponsored Products, Sponsored Brands and Sponsored Display campaigns built around profitable keywords and ASINs.

Helping brands grow since 2013
Our approach

How we approach Amazon Ads management services

Typical Amazon accounts we inherit have one auto campaign doing all the work, broad match keywords burning budget on irrelevant searches, and no negative keywords. Spend goes up while organic rank barely moves, and nobody is sure which products should get the money.

We start with product-level economics and pick hero ASINs worth pushing. Campaigns are split by match type and intent: research, branded defence, competitor targeting and category. We mine search terms weekly, add winners as exact match and negatives for waste, and adjust bids by placement. Listings are checked before spend increases, since ads cannot fix poor images or reviews. You get TACoS tracking, so you see whether ads lift total sales, not only ad sales.

Works for brands selling on Amazon.in and other Amazon marketplaces.

  • Conversion tracking checked before a rupee is spent
  • Fresh creative tested every month
  • Budget decisions explained as well as reported

Working with Nians

One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.

Book a Free Consultation

What’s included

What our Amazon Ads Management Services include

The usual building blocks. We drop what you don’t need and add what you do.

Account audit & restructure

Clean campaign architecture that the algorithms can learn from.

Audience & keyword research

Intent, lookalikes and exclusions that cut waste.

Ad creative & copy

Variants built for testing, not one-off ads.

Bid & budget management

Spend moved daily towards what is returning.

Landing page testing

Post-click experience improved alongside the ads.

ROAS & CAC reporting

Blended and channel-level returns, tied to revenue.

Our process

How we deliver

You see the plan before any work starts.

Account audit

Structure, tracking, search terms and wasted spend, reviewed line by line.

Rebuild

A cleaner account structure with conversion tracking you can trust.

Creative

Several ad variants per audience, so there is always something to test.

Optimise

Bids, budgets, negatives and audiences adjusted every week.

Scale

Budget moves to what is profitable, one step at a time.

Tools & platforms

Platforms we use for this work

FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
What is a good ACoS on Amazon?
A good ACoS is one below your break-even point after product cost, fees and shipping. For launches you may accept a higher ACoS to build rank. We also track TACoS, ad spend against total sales, which shows the broader effect of advertising.
How long does it take to optimise Amazon Ads?
Expect two to four weeks to gather search term data and cut obvious waste, then steady improvement over two or three months. Results depend on competition, listing quality, reviews and how much data each product generates.
Do you take a percentage of ad spend?
We price on scope and effort rather than a slice of spend, so we have no incentive to push your budget up unless it is paying back.
Next step

Let’s plan your next stage of growth.

A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.

Book a Free Consultation
Free · 30 minutes
Book a Free Consultation