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Platform-Specific Services

Mailchimp Automation Services

Mailchimp automation services set up the emails that should go out without anyone pressing send: welcomes, follow-ups, reminders and re-engagement. We build them in Mailchimp's automation flow builder with tags and segments that keep them accurate.

Helping brands grow since 2013
Our approach

How we approach Mailchimp automation services

Many Mailchimp accounts still use only one-off campaigns. Where automations exist, they were built on old classic automations, use tags nobody maintains, or send to people who already converted. Audiences are split into several lists, so the same person gets duplicate emails and you pay for them twice.

Our first job is tidying the audience structure, merging lists where needed and setting up tags, groups and merge fields properly. Then we map the sequences that matter for your business, such as welcome, post-enquiry follow-up, abandoned cart for stores, event reminders or renewal notices, and build them with clear entry and exit rules. Emails are written and designed to match your brand. We test each path and review open, click and conversion data monthly.

  • Automated journeys from welcome to win-back
  • Segments based on real behaviour
  • Deliverability checked so emails reach the inbox

Working with Nians

One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.

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Platform expertise

Why a Mailchimp specialist matters

Our Mailchimp specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.

Compatibility check

We confirm how Mailchimp fits your current stack before anything changes.

Integrations

Mailchimp connected to your analytics, CRM and commerce tools so data flows both ways.

Safe migration

Coming to Mailchimp from another tool? We plan the move so history, tracking and settings come with you.

What’s included

What our Mailchimp Automation Services include

The usual building blocks. We drop what you don’t need and add what you do.

Lifecycle map

Every stage from first purchase to loyal advocate.

Segmentation

Audiences built on behaviour, value and intent.

Automated flows

Welcome, abandon, post-purchase and win-back.

Campaign creative

Emails, SMS and WhatsApp messages that get opened.

Deliverability

Authentication, list hygiene and inbox placement.

Retention reporting

Repeat rate, LTV and revenue per subscriber.

Our process

How we deliver

You see the plan before any work starts.

Lifecycle map

Every stage from first purchase to lapsed customer.

Segment

Audiences built on behaviour and value.

Build flows

Welcome, abandoned cart, post-purchase and win-back sequences.

Campaigns

A regular calendar of emails, SMS and WhatsApp messages.

Deliverability

Sender health watched so messages reach the inbox.

Tools & platforms

Platforms we use for this work

FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
What can you automate in Mailchimp?
Welcome series, abandoned cart and product follow-ups for stores, birthday and anniversary emails, post-purchase and post-enquiry sequences, re-engagement and event reminders. Paid plans add multi-step flows with branching. We check your plan before designing the flows.
Should we have separate audiences in Mailchimp for each product?
Usually not. Separate audiences duplicate contacts and cost more. One audience with tags, groups and segments is easier to manage and lets you target precisely. We help merge audiences without losing consent data.
How often should we email customers?
As often as you have something useful to say. Automated journeys do most of the work; campaigns fill the gaps. We watch engagement closely and adjust.
Next step

Let’s plan your next stage of growth.

A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.

Book a Free Consultation
Free · 30 minutes
Book a Free Consultation