×XX Services & Solutions
X services help brands and founders take part in the fast, public conversations on X, formerly Twitter. We plan posts and threads, handle replies and monitoring, and run X Ads for launches and announcements.
X Services & Solutions
X moves fast and punishes awkwardness. Brand accounts often post announcements nobody reads, ignore mentions and customer complaints, or jump on trends without understanding them. Founders want to build a following there but lack time to post and reply regularly, so accounts go silent for weeks.
We start with goals and voice: are you building a founder's reputation, supporting customers, announcing products or joining industry debates? Then we plan threads, opinions and timely posts, draft replies and monitor mentions and keywords so the account responds in hours, not days. For campaigns, we run X Ads with keyword, follower and interest targeting. Reports track impressions, replies, profile visits and link clicks.
X suits tech, startups, finance, media and policy audiences. Consumer brands often get more from Instagram.
Also searched as
Capability matrix
Pick one stage or let us run all five.
| Stage | What it covers |
|---|---|
| Setup | New X accounts or instances configured to best practice, with permissions and naming conventions. |
| Migration | Moving to X from another tool without losing history, tracking or performance. |
| Integration | X connected to your analytics, CRM, commerce and data warehouse. |
| Optimisation | Ongoing tuning of X based on performance data and platform updates. |
| Management | Day-to-day running of X by a certified specialist, with monthly reporting. |
Talk to a X specialist
Tell us what you run today and what is not working. We will tell you honestly what we would change first.
From audit to optimised X
Audit
Review your current X setup and data.
Build
Configure, integrate and migrate.
Launch
Go live with tracking verified.
Optimise
Improve every week against agreed KPIs.
X services
X Marketing Services
Content, replies, community and paid campaigns on X for brands and founders who want reach and credibility.
ExploreX Ads Services
X Ads setup with keyword and follower look-alike targeting, timeline-native creative and conversion tracking.
ExploreX Profile Management Services
Profile setup, daily posting, replies and monitoring for brand and executive accounts on X.
ExploreX Content Strategy Services
Topics, voice, thread formats and a reply plan that give your brand or founder a clear point of view on X.
ExploreX Community Management Services
Replies, mentions, DMs and escalation on X, handled in your brand's voice with clear response times.
ExploreYou may also be interested in
Solutions using X
Problems it helps fix
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Is X still worth it for brands?
Can you manage X for our founder?
Can you fix an existing X setup?
Do you integrate X with other tools?
Get more out of the platforms you already pay for.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.