Digital PR Services
Digital PR services earn coverage and links by giving journalists something worth writing about. We build data stories, expert commentary and timely angles, pitch them to relevant publications and track both mentions and links.
How we approach digital pr services
Traditional press releases about company milestones rarely get picked up, and when they do, they seldom carry links. Digital PR works differently. Journalists need data, expert views and stories that fit what they are already covering. Campaigns fail when the angle is too promotional, the data is weak, or pitches go to long lists of irrelevant reporters.
We start by finding angles your brand can own: original survey data, analysis of your own anonymised data, expert reactions to news, or useful tools and guides. Then we build the asset, write pitches for specific journalists and publications, and respond to journalist requests where your experts fit. We track coverage, links, referral traffic and brand mentions, and point earned links to pages that help your SEO.
Best for brands with expertise or data to share, in finance, real estate, health, travel, technology and consumer goods.
- A technical audit with fixes ranked by impact
- Content built around what your customers search for
- Visibility in Google and in AI answers like ChatGPT and Perplexity
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Digital PR Services include
The usual building blocks. We drop what you don’t need and add what you do.
Technical SEO audit
Crawlability, indexation, Core Web Vitals and structured data.
Keyword & topic map
Search demand mapped to pages and funnel stages.
On-page optimisation
Titles, headings, internal links and content upgrades.
Content briefs & production
Pages built to rank and to answer AI search engines.
Authority building
Digital PR and earned links from relevant sites.
Rank & revenue reporting
Visibility, traffic and conversions in one dashboard.
How we deliver
You see the plan before any work starts.
Crawl & audit
We crawl the site, read Search Console and list every technical issue by impact.
Keyword map
Search demand mapped to pages, so each page has one clear job.
Fix & build
Technical fixes ship first, then new and improved pages.
Earn links
Digital PR and outreach for links that a real editor would give.
Measure
Rankings, organic traffic and leads reported monthly, with the next priorities.
You may also be interested in
Solutions this service is part of
Who usually asks for it
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What is the difference between digital PR and link building?
How long does a digital PR campaign take?
How long does SEO take to work?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.