×GoGoogle Penalty Recovery Services
Google penalty recovery services start with one question: was this a manual action or an algorithm update? The fix is different for each, and treating an algorithmic drop like a penalty wastes months.
How we approach Google penalty recovery services
Traffic falls overnight and the first instinct is to disavow everything. That can make things worse. A manual action shows in Search Console with a reason: unnatural links, thin content, spam or structured data abuse. An algorithmic drop shows nothing and usually lines up with a core or spam update date. Old link packages, doorway city pages, mass-produced AI content and hacked pages are the causes we find most often.
We map your traffic against update dates, check Search Console messages and crawl the site for thin and duplicate sections. For link issues we review the backlink profile by hand, request removals where possible and build a disavow file only for links that are clearly manipulative. For manual actions we write a reconsideration request that documents what was removed and why. You get a recovery plan, the files, and an honest view of how much traffic rested on tactics Google now discounts.
- A technical audit with fixes ranked by impact
- Content built around what your customers search for
- Visibility in Google and in AI answers like ChatGPT and Perplexity
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a Google specialist matters
Our Google specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how Google fits your current stack before anything changes.
Integrations
Google connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to Google from another tool? We plan the move so history, tracking and settings come with you.
What our Google Penalty Recovery Services include
The usual building blocks. We drop what you don’t need and add what you do.
Technical SEO audit
Crawlability, indexation, Core Web Vitals and structured data.
Keyword & topic map
Search demand mapped to pages and funnel stages.
On-page optimisation
Titles, headings, internal links and content upgrades.
Content briefs & production
Pages built to rank and to answer AI search engines.
Authority building
Digital PR and earned links from relevant sites.
Rank & revenue reporting
Visibility, traffic and conversions in one dashboard.
How we deliver
You see the plan before any work starts.
Crawl & audit
We crawl the site, read Search Console and list every technical issue by impact.
Keyword map
Search demand mapped to pages, so each page has one clear job.
Fix & build
Technical fixes ship first, then new and improved pages.
Earn links
Digital PR and outreach for links that a real editor would give.
Measure
Rankings, organic traffic and leads reported monthly, with the next priorities.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How long does Google penalty recovery take?
Will a disavow file fix my rankings?
How long does SEO take to work?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.