×GoGoogle Merchant Center Management Services
Google Merchant Center management services keep your product feed approved, accurate and ready for Shopping ads and free listings. We handle the feed rules, policy checks and diagnostics that usually sit with nobody until products start disappearing.
How we approach Google Merchant Center management services
Merchant Center problems rarely announce themselves. A price mismatch between feed and landing page, missing GTINs, a shipping setting that does not cover India correctly, or a misrepresentation flag because your returns policy is hard to find. One account-level suspension can switch off every Shopping campaign at once. Feeds pulled straight from Shopify or WooCommerce plugins often send weak titles and the wrong product categories.
We audit diagnostics first, then fix the cause rather than resubmitting and hoping. That means feed rules or a supplemental feed for titles, product types and custom labels, structured data on product pages, and the policy pages Google checks during review. After that we monitor weekly, so new disapprovals are caught before they cost sales. You end up with a cleaner feed that also gives your Shopping campaigns better segmentation.
- Conversion tracking checked before a rupee is spent
- Fresh creative tested every month
- Budget decisions explained as well as reported
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a Google specialist matters
Our Google specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how Google fits your current stack before anything changes.
Integrations
Google connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to Google from another tool? We plan the move so history, tracking and settings come with you.
What our Google Merchant Center Management Services include
The usual building blocks. We drop what you don’t need and add what you do.
Account audit & restructure
Clean campaign architecture that the algorithms can learn from.
Audience & keyword research
Intent, lookalikes and exclusions that cut waste.
Ad creative & copy
Variants built for testing, not one-off ads.
Bid & budget management
Spend moved daily towards what is returning.
Landing page testing
Post-click experience improved alongside the ads.
ROAS & CAC reporting
Blended and channel-level returns, tied to revenue.
How we deliver
You see the plan before any work starts.
Account audit
Structure, tracking, search terms and wasted spend, reviewed line by line.
Rebuild
A cleaner account structure with conversion tracking you can trust.
Creative
Several ad variants per audience, so there is always something to test.
Optimise
Bids, budgets, negatives and audiences adjusted every week.
Scale
Budget moves to what is profitable, one step at a time.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Why was my Google Merchant Center account suspended?
Do I need Merchant Center management if I already run Shopping ads?
Do you take a percentage of ad spend?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.