×GoGoogle Analytics Audit Services
Google Analytics audit services answer a simple question: can you trust the numbers in GA4? We check configuration, events, conversions, consent and attribution, then give you a prioritised list of fixes.
How we approach Google Analytics audit services
Most GA4 properties we audit have similar issues: duplicate tags firing twice, internal traffic counted, key events marked on page views, payment gateways stealing credit as referrals, cross-domain tracking missing and data retention left at the default. Reports seem normal, so nobody notices until decisions go wrong.
We review the property and data stream settings, Google Tag Manager containers, event naming, ecommerce data layer, key events and consent mode. Data is cross-checked against your CRM or order system. We also check Google Ads and Search Console links, BigQuery export and audience set-up. You get a report ranking each issue by impact and effort, with exact fixes for your developer or our team to implement.
- A measurement plan agreed before tracking is built
- Privacy-friendly, consent-aware data collection
- Dashboards designed for decisions, not decoration
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a Google specialist matters
Our Google specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how Google fits your current stack before anything changes.
Integrations
Google connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to Google from another tool? We plan the move so history, tracking and settings come with you.
What our Google Analytics Audit Services include
The usual building blocks. We drop what you don’t need and add what you do.
Measurement plan
The KPIs and events that matter, agreed up front.
Tracking implementation
GA4, Tag Manager and platform pixels set up cleanly.
Server-side & consent
Accurate data that respects privacy rules.
Dashboards
Looker Studio or Power BI views for each audience.
Attribution
Credit assigned fairly across channels.
Insight reviews
Regular sessions that turn data into decisions.
How we deliver
You see the plan before any work starts.
Measurement plan
The KPIs, events and definitions everyone agrees on.
Implement
GA4, Tag Manager, pixels and server-side tagging set up cleanly.
Validate
Numbers checked against your CRM and orders before anyone relies on them.
Dashboards
Reports built for the people who make decisions.
Maintain
Tracking kept working as the site and campaigns change.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How long does a GA4 audit take?
Why do GA4 numbers not match our sales data?
Why don't our platform numbers match our CRM?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.