Explainer Video Services
Explainer video services are most useful when your product takes too long to explain in a sales call or on a landing page. We write a tight script around the viewer's problem, then choose animation, screen capture or live action to suit it.
How we approach explainer video services
Most explainer videos run too long and start with the company instead of the viewer's problem. They list every feature, use the same flat illustration style as thousands of others, and end without telling the viewer what to do next. Screen recordings get outdated as soon as the product interface changes.
The script does most of the work: the problem in the viewer's words, how your product solves it, two or three key benefits with proof and a clear next step, usually kept under two minutes. Then we choose the visual approach. Animated UI scenes age better than raw screen recordings, while live action builds trust for services. We produce voiceover in English, Hindi or other languages, add captions for silent autoplay, and deliver cut-downs for ads and social. You get versions for your homepage, sales emails and YouTube.
- Workshops with leadership and real customer input
- A full identity system, well beyond a logo
- Guidelines your team and agencies can follow
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Explainer Video Services include
The usual building blocks. We drop what you don’t need and add what you do.
Brand discovery
Workshops with leadership, customers and the market.
Positioning & messaging
What you stand for and how you say it.
Visual identity
Logo system, colour, type and art direction.
Brand guidelines
A usable rulebook for every team and agency.
Creative assets
Launch kits, ads, decks, video and motion.
Rollout support
Website, packaging, signage and internal launch.
How we deliver
You see the plan before any work starts.
Discovery
Workshops with your leadership and conversations with customers.
Positioning
What you stand for, who for, and how you say it.
Design
Identity routes explored, refined and tested on real applications.
Guidelines
A rulebook your team and agencies can actually follow.
Roll-out
Website, social, sales material and signage updated in order.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How long should an explainer video be?
Should our explainer video be animated or live action?
Will we lose the recognition we have built?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.