Recover Abandoned Carts
To recover abandoned carts you need two things: a reminder sequence that reaches shoppers while they still care, and a checkout that stops losing them in the first place. We build both, using Klaviyo or your email platform alongside WhatsApp.
What you can expect to move
- Online revenue
- Conversion rate
- Average order value
- Cart recovery rate
Why “recover abandoned carts” rarely happens with one channel
Many stores run a single abandoned cart email with a discount code and call it done. It goes out too late, only reaches people who entered an email, and teaches regular buyers to abandon on purpose. Meanwhile the reasons for abandoning stay unfixed: surprise shipping charges, forced account creation, no COD option, or an OTP that never arrives.
The first step is checkout analytics, to see where people drop and why, followed by fixing the obvious blockers first. Then we build the recovery flows: browse and cart abandonment in Klaviyo or your current tool, plus opted-in WhatsApp reminders with product images and stock or delivery reassurance rather than an instant coupon. Offers are held back for later steps or first-time buyers. We report recovered revenue per flow and check how much of it is genuinely incremental, rather than orders that would have happened anyway.
We find the constraint first, then put the right specialist services under one plan and one owner, so every change is measured against the same outcome.
How it all comes together
Diagnose
Baseline the metric, find the constraint and size the opportunity.
Design
Choose the service mix and sequence that removes the constraint fastest.
Deploy
Specialists execute in parallel under one plan and one owner.
Optimise
Weekly iteration against the outcome, not vanity metrics.
Services that deliver this solution
Each one is a specialist discipline. Together they remove the constraint.
Klaviyo Automation Services
Klaviyo flows for welcome, cart, browse, post-purchase and winback, with segments and testing for repeat revenue.
ExploreEmail Automation Services
Welcome, cart recovery, post-purchase and win-back flows with segmentation, deliverability setup and clear performance tracking.
ExploreWhatsApp Marketing Services
Business API set-up, approved templates, broadcasts, chatbots and cart recovery on WhatsApp that customers actually welcome.
ExploreRemarketing Services
Behaviour-based audiences, sequenced ads and buyer exclusions across Google, Meta and LinkedIn.
ExploreConversion Rate Optimization Services
Find and fix where visitors drop off, using analytics, session recordings, user research and testing.
ExploreWhat we measure
Online revenue
Baselined in week one and reported monthly.
Conversion rate
Baselined in week one and reported monthly.
Average order value
Baselined in week one and reported monthly.
Cart recovery rate
Baselined in week one and reported monthly.
Your first three months
Diagnose & quick wins
Audit, tracking fixes, baseline and the first quick wins live.
Build & launch
Core changes shipped across the service bundle; testing begins.
Optimise & scale
Double down on what works, cut what does not, plan the next quarter.
You may also be interested in
Problems this solves
Roles that use it
Platforms involved
More ecommerce solutions
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Should abandoned cart emails include a discount?
Is WhatsApp allowed for abandoned cart reminders?
How quickly can you help us recover abandoned carts?
Do we need all the services in the bundle?
Can you work with our in-house team?
Talk it through with someone who has done it before.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.