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Ecommerce Solutions

Scale Marketplace Sales

To scale marketplace sales, a brand needs listings that convert, ads that protect its own search terms, and enough stock in the right warehouses. We manage all three on Amazon, Flipkart and other Indian marketplaces, with reporting that shows profit per SKU.

What you can expect to move

  • Online revenue
  • Conversion rate
  • Average order value
  • Cart recovery rate
The problem

Why “scale marketplace sales” rarely happens with one channel

Marketplace growth stalls for operational reasons as often as marketing ones. A listing goes out of stock in a key fulfilment centre, the buy box shifts to an unauthorised seller, or a cluster of negative reviews drops conversion. On the ads side, sponsored campaigns often spend most of their budget on broad terms while competitors bid on your brand name. Fees, returns and ad cost can leave a top-selling SKU barely profitable.

We audit your catalogue first: titles, images, A+ content, keywords, ratings and pricing against close competitors. Then we restructure sponsored product and brand campaigns by intent, separate brand defence from discovery, and set bid rules according to SKU margin. Stock and fulfilment data feed into weekly reviews, so ad spend pauses before stock runs out. You get SKU-level profit reporting rather than a single ACoS figure.

How Nians approaches it

We find the constraint first, then put the right specialist services under one plan and one owner, so every change is measured against the same outcome.

How the solution works

How it all comes together

Diagnose

Baseline the metric, find the constraint and size the opportunity.

Design

Choose the service mix and sequence that removes the constraint fastest.

Deploy

Specialists execute in parallel under one plan and one owner.

Optimise

Weekly iteration against the outcome, not vanity metrics.

Expected outcomes

What we measure

Online revenue

Baselined in week one and reported monthly.

Conversion rate

Baselined in week one and reported monthly.

Average order value

Baselined in week one and reported monthly.

Cart recovery rate

Baselined in week one and reported monthly.

Engagement timeline

Your first three months

MONTH ONE

Diagnose & quick wins

Audit, tracking fixes, baseline and the first quick wins live.

MONTH TWO

Build & launch

Core changes shipped across the service bundle; testing begins.

MONTH THREE

Optimise & scale

Double down on what works, cut what does not, plan the next quarter.

FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
How much should we spend on Amazon ads?
There is no standard figure. It depends on your margins, category competition and how new your listings are. New products need more ad support to build reviews and rank, while mature listings can lean on organic sales. We set budgets by SKU against a target profit rather than a flat share of revenue.
Can you manage both Amazon and Flipkart together?
Yes. The platforms differ in ad tools, fees and shopper behaviour, so we run them separately but report on them together. That shows which SKUs do better where and stops you paying twice for the same customer. Quick commerce platforms can be added as your distribution allows.
How quickly can you help us scale marketplace sales?
Quick wins usually go live in the first month, and the bigger structural changes land over the following two. You see the plan and milestones before we start.
Do we need all the services in the bundle?
Not always. The diagnosis tells us which ones matter for you. Some clients start with two, others with the full bundle.
Can you work with our in-house team?
Yes. We often lead strategy and specialist execution while your team owns brand, approvals and day-to-day channels.
Next step

Talk it through with someone who has done it before.

A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.

Talk to an Expert
Free · 30 minutes
Talk to an Expert