×MiMicrosoft Clarity Services
Microsoft Clarity services set up the free heatmap and session recording tool properly, then turn what it shows into specific fixes for your pages. Recordings are only useful if someone watches them with a question in mind.
How we approach Microsoft Clarity services
Clarity is free, so many sites install it and never look again. When they do, it is hard to know where to start among thousands of recordings. Masking settings may expose personal data in forms, or hide so much that recordings are useless. Without the GA4 link, you cannot filter sessions by campaign or goal.
We install Clarity, set masking rules for privacy, connect it to GA4 and set custom tags for key events like form starts or add to cart. Then we pick the pages that matter most and study heatmaps, scroll depth, dead clicks, rage clicks and quick backs. We watch filtered recordings to see where people hesitate or give up. The output is a list of specific issues with screenshots and suggested fixes, ready for design or development.
- A measurement plan agreed before tracking is built
- Privacy-friendly, consent-aware data collection
- Dashboards designed for decisions, not decoration
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a Microsoft specialist matters
Our Microsoft specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how Microsoft fits your current stack before anything changes.
Integrations
Microsoft connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to Microsoft from another tool? We plan the move so history, tracking and settings come with you.
What our Microsoft Clarity Services include
The usual building blocks. We drop what you don’t need and add what you do.
Measurement plan
The KPIs and events that matter, agreed up front.
Tracking implementation
GA4, Tag Manager and platform pixels set up cleanly.
Server-side & consent
Accurate data that respects privacy rules.
Dashboards
Looker Studio or Power BI views for each audience.
Attribution
Credit assigned fairly across channels.
Insight reviews
Regular sessions that turn data into decisions.
How we deliver
You see the plan before any work starts.
Measurement plan
The KPIs, events and definitions everyone agrees on.
Implement
GA4, Tag Manager, pixels and server-side tagging set up cleanly.
Validate
Numbers checked against your CRM and orders before anyone relies on them.
Dashboards
Reports built for the people who make decisions.
Maintain
Tracking kept working as the site and campaigns change.
Platforms we use for this work
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Is Microsoft Clarity really free?
Does Microsoft Clarity slow down my website?
Why don't our platform numbers match our CRM?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.