×MiMicrosoft Ads Services
Microsoft Ads services put your campaigns on Bing, Yahoo and partner sites where desktop and business users search. We adapt your Google Ads setup rather than simply importing it, and use LinkedIn profile targeting for B2B.
How we approach Microsoft Ads services
Microsoft Ads is often treated as an afterthought: Google campaigns imported once, then never touched. Imports bring over settings that do not suit Bing's smaller volumes, negative keywords fall out of sync and the audience network shows ads in places you never chose. Results disappoint and the channel gets switched off.
We import carefully, then adjust bids, match types, ad copy and extensions for Microsoft's audience. For B2B we layer LinkedIn profile targeting by company, industry and job function, which Google cannot offer. We set up UET tracking and conversion goals, review search terms separately and decide whether the audience network helps. It works best for B2B, older and desktop-heavy audiences, and for brands that have tapped out Google search volume.
- Conversion tracking checked before a rupee is spent
- Fresh creative tested every month
- Budget decisions explained as well as reported
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a Microsoft specialist matters
Our Microsoft specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how Microsoft fits your current stack before anything changes.
Integrations
Microsoft connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to Microsoft from another tool? We plan the move so history, tracking and settings come with you.
What our Microsoft Ads Services include
The usual building blocks. We drop what you don’t need and add what you do.
Account audit & restructure
Clean campaign architecture that the algorithms can learn from.
Audience & keyword research
Intent, lookalikes and exclusions that cut waste.
Ad creative & copy
Variants built for testing, not one-off ads.
Bid & budget management
Spend moved daily towards what is returning.
Landing page testing
Post-click experience improved alongside the ads.
ROAS & CAC reporting
Blended and channel-level returns, tied to revenue.
How we deliver
You see the plan before any work starts.
Account audit
Structure, tracking, search terms and wasted spend, reviewed line by line.
Rebuild
A cleaner account structure with conversion tracking you can trust.
Creative
Several ad variants per audience, so there is always something to test.
Optimise
Bids, budgets, negatives and audiences adjusted every week.
Scale
Budget moves to what is profitable, one step at a time.
Platforms we use for this work
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Is Microsoft Ads worth it in India?
Can I just import my Google Ads campaigns into Microsoft Ads?
Do you take a percentage of ad spend?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.