×XX Marketing Services
X marketing services bring your posts, replies, community work and paid campaigns on X (formerly Twitter) under one plan. We help brands and founders build a credible presence where news, markets and tech conversations happen first.
How we approach x marketing services
Brands treat X as either a megaphone or an afterthought. Both fail. Broadcasting offers gets ignored, and leaving the handle quiet means complaints and mentions go unanswered in public. X rewards accounts that join conversations, post with a clear point of view and respond quickly, which takes ongoing attention.
The first piece of work is an audit of your account, mentions and competitors. Then we set the strategy: topics, voice, posting rhythm and the founder or spokesperson role. Our team writes and schedules posts, runs reply sessions, monitors mentions and manages escalation. Where it adds value, we run X ads to grow followers, promote launches or drive site traffic, with pixel tracking in place. Monthly reports cover reach, engagement, follower quality, sentiment and site visits.
X works for fintech, B2B tech, media, sport, gaming and brands whose customers follow real-time news. If your buyers are mainly on Instagram or LinkedIn, we will put the effort there.
- A content plan your team can approve in one sitting
- Creative made for each platform, not resized for it
- Community replies handled in your brand's voice
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a X specialist matters
Our X specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how X fits your current stack before anything changes.
Integrations
X connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to X from another tool? We plan the move so history, tracking and settings come with you.
What our X Marketing Services include
The usual building blocks. We drop what you don’t need and add what you do.
Channel & content strategy
The right platforms, pillars and posting rhythm.
Content calendar
Planned a month ahead, approved in one place.
Creative production
Reels, carousels, statics and UGC-style assets.
Community management
Comments, DMs and mentions handled in brand voice.
Paid amplification
Boosting what works organically to reach new buyers.
Social analytics
Reach, engagement and assisted conversions tracked.
How we deliver
You see the plan before any work starts.
Listen
What your audience and competitors post, share and complain about.
Plan
Content pillars, formats and a monthly calendar you approve in one place.
Create
Reels, carousels and posts made for each platform, not resized.
Engage
Comments and messages answered, communities looked after.
Review
Reach, engagement and leads reviewed monthly, and the plan adjusted.
Platforms we use for this work
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Is X still useful for marketing in India?
What does X marketing include?
Can social media really drive sales?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.