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UX and CRO Services

UX Design Services

Our UX design services focus on one question: can a real user finish the task they came for without help? We map flows, restructure navigation and test wireframes with users before anything goes to visual design or code.

Helping brands grow since 2013
Our approach

How we approach UX design services

Most UX trouble starts with internal assumptions. Menus organised around your departments instead of customer needs, signup flows that ask for everything upfront, and pages written for the founder rather than the buyer. Teams often jump to high-fidelity mockups, so structural problems are discovered only after development, when they are expensive to fix.

We begin with your analytics, support tickets and a few user conversations to find where people stall. Then we map the key flows, rework the information architecture, and build clickable wireframes. We test those with five or six target users, fix what trips them up and only then move to UI. You end up with validated flows, annotated wireframes and a clear rationale for each decision.

This works well for new products, redesigns and any flow with obvious drop-off. For small content sites, a lighter UX audit is often enough.

  • Research grounded in real user behaviour
  • Tests run long enough to trust the result
  • Winning changes designed and shipped by us

Working with Nians

One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.

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What’s included

What our UX Design Services include

The usual building blocks. We drop what you don’t need and add what you do.

Analytics & heatmap review

Where users drop off, hesitate or rage-click.

User research

Interviews, surveys and usability sessions.

Hypothesis backlog

Ideas ranked by impact, confidence and effort.

A/B & multivariate tests

Run with proper sample sizes and guardrails.

UX/UI improvements

Winning variants designed and shipped.

Experiment reporting

Revenue impact of every test, win or lose.

Our process

How we deliver

You see the plan before any work starts.

Research

Analytics, heatmaps, recordings and user feedback reviewed together.

Hypotheses

Ideas ranked by likely impact and effort.

Design

Test variants designed and built properly, not patched.

Test

A/B tests run to a sample size we agree up front.

Ship & learn

Winners go live, and every result goes into a shared log.

FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
How long does a UX design project take?
A focused flow, such as checkout or onboarding, usually takes three to five weeks including research and testing. A full product or large website restructure takes longer. Timelines depend mostly on how quickly we can reach users and how many stakeholders need to sign off.
Do I need user research before UX design?
Some research, yes, even if it is light. A few interviews and a look at analytics and support logs stop us designing around assumptions. If budget is tight, we combine quick research with wireframe testing rather than skipping it.
What kind of uplift is realistic?
It varies widely by starting point. We focus on the changes with the biggest potential first and report the real revenue impact of every test.
Next step

Let’s plan your next stage of growth.

A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.

Book a Free Consultation
Free · 30 minutes
Book a Free Consultation