UX Design Services
Our UX design services focus on one question: can a real user finish the task they came for without help? We map flows, restructure navigation and test wireframes with users before anything goes to visual design or code.
How we approach UX design services
Most UX trouble starts with internal assumptions. Menus organised around your departments instead of customer needs, signup flows that ask for everything upfront, and pages written for the founder rather than the buyer. Teams often jump to high-fidelity mockups, so structural problems are discovered only after development, when they are expensive to fix.
We begin with your analytics, support tickets and a few user conversations to find where people stall. Then we map the key flows, rework the information architecture, and build clickable wireframes. We test those with five or six target users, fix what trips them up and only then move to UI. You end up with validated flows, annotated wireframes and a clear rationale for each decision.
This works well for new products, redesigns and any flow with obvious drop-off. For small content sites, a lighter UX audit is often enough.
- Research grounded in real user behaviour
- Tests run long enough to trust the result
- Winning changes designed and shipped by us
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our UX Design Services include
The usual building blocks. We drop what you don’t need and add what you do.
Analytics & heatmap review
Where users drop off, hesitate or rage-click.
User research
Interviews, surveys and usability sessions.
Hypothesis backlog
Ideas ranked by impact, confidence and effort.
A/B & multivariate tests
Run with proper sample sizes and guardrails.
UX/UI improvements
Winning variants designed and shipped.
Experiment reporting
Revenue impact of every test, win or lose.
How we deliver
You see the plan before any work starts.
Research
Analytics, heatmaps, recordings and user feedback reviewed together.
Hypotheses
Ideas ranked by likely impact and effort.
Design
Test variants designed and built properly, not patched.
Test
A/B tests run to a sample size we agree up front.
Ship & learn
Winners go live, and every result goes into a shared log.
You may also be interested in
Solutions this service is part of
Problems it helps solve
Who usually asks for it
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How long does a UX design project take?
Do I need user research before UX design?
What kind of uplift is realistic?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.