Heatmap Analysis Services

A heatmap on its own is a pretty picture. The value comes from reading it against the page's job. Most teams install Hotjar or Microsoft Clarity, glance at a red blob above the fold and move on. The common misses: sample sizes too small to trust, mobile and desktop mixed into one map, dynamic elements like sliders confusing the tracking, and nobody connecting rage clicks to a broken component.

We start with your highest-traffic and highest-value pages, segment maps by device and traffic source, and pair them with session recordings and funnel data from GA4. Each finding is written as an observation, a likely cause and a suggested fix, sorted by effort and expected impact. You get a short report your designers and developers can act on, plus test ideas for anything we are unsure about.

This suits sites with steady traffic. If a page gets only a handful of visits a week, we will tell you to use recordings and user interviews first.