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UX and CRO Services

UI Design Services

Good UI design services give users screens that look consistent, read clearly and behave the same way everywhere. We design interfaces in Figma with a component library underneath, so your developers build faster and your product does not drift visually over time.

Helping brands grow since 2013
Our approach

How we approach UI design services

Interface problems usually come from inconsistency rather than ugliness. Five button styles, three greys that are almost the same, forms that behave differently on each screen, and mobile layouts squeezed out of desktop ones. Each new feature makes it worse because there is no source of truth for designers or developers.

We start by auditing what you already have, then define type scale, colour tokens, spacing and core components before designing full screens. Every component gets its hover, focus, error, empty and loading states, and we check colour contrast for accessibility. Handoff happens in Figma with specs, variants and notes, and we stay available while your developers build so questions do not turn into guesses.

If you have not yet validated what users need, start with UX research and wireframes. UI polish on the wrong flow only makes the wrong flow look nicer.

  • Research grounded in real user behaviour
  • Tests run long enough to trust the result
  • Winning changes designed and shipped by us

Working with Nians

One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.

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What’s included

What our UI Design Services include

The usual building blocks. We drop what you don’t need and add what you do.

Analytics & heatmap review

Where users drop off, hesitate or rage-click.

User research

Interviews, surveys and usability sessions.

Hypothesis backlog

Ideas ranked by impact, confidence and effort.

A/B & multivariate tests

Run with proper sample sizes and guardrails.

UX/UI improvements

Winning variants designed and shipped.

Experiment reporting

Revenue impact of every test, win or lose.

Our process

How we deliver

You see the plan before any work starts.

Research

Analytics, heatmaps, recordings and user feedback reviewed together.

Hypotheses

Ideas ranked by likely impact and effort.

Design

Test variants designed and built properly, not patched.

Test

A/B tests run to a sample size we agree up front.

Ship & learn

Winners go live, and every result goes into a shared log.

FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
What is the difference between UI design and UX design?
UX design decides what a product should do and how the flow works: structure, steps and content. UI design decides how each screen looks and behaves: layout, typography, colour, components and states. Most projects need both, but UX should come first.
Do you hand over a design system or just screens?
Both. Screens are built from a component library with variables for colour, type and spacing, so your team can design new pages without starting from scratch. We document usage rules for the main components so the system stays consistent after we hand it over.
What kind of uplift is realistic?
It varies widely by starting point. We focus on the changes with the biggest potential first and report the real revenue impact of every test.
Next step

Let’s plan your next stage of growth.

A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.

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Free · 30 minutes
Book a Free Consultation