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Platform-Specific Services

TikTok Shop Marketing Services

TikTok Shop marketing services help you sell directly inside TikTok in the markets where Shop is live. We set up listings, recruit affiliate creators, plan LIVE selling and run Shop Ads so the product, the video and the checkout sit together.

Helping brands grow since 2013
Our approach

How we approach TikTok shop marketing services

TikTok Shop changes how social selling works: people watch a video, tap the product and buy without leaving the app. Brands struggle when listings are weak, stock and shipping rules are not ready, affiliate commissions are set too low to attract creators, or LIVE sessions run without a plan. TikTok Shop is available only in selected countries and not in India, so this service suits brands selling there.

Our starting point is a readiness check: seller eligibility, logistics, pricing and product images. Then we optimise listings, set commission rates for the affiliate programme and invite creators who sell similar products. We plan short shoppable videos and regular LIVE sessions with scripts and offers, and run GMV Max or Shop Ads campaigns to scale what sells. Reporting covers GMV, conversion rate, affiliate sales and returns.

It fits beauty, fashion, home, gadget and food brands with good margins and steady stock.

  • A content plan your team can approve in one sitting
  • Creative made for each platform, not resized for it
  • Community replies handled in your brand's voice

Working with Nians

One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.

Book a Free Consultation

Platform expertise

Why a TikTok specialist matters

Our TikTok specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.

Compatibility check

We confirm how TikTok fits your current stack before anything changes.

Integrations

TikTok connected to your analytics, CRM and commerce tools so data flows both ways.

Safe migration

Coming to TikTok from another tool? We plan the move so history, tracking and settings come with you.

What’s included

What our TikTok Shop Marketing Services include

The usual building blocks. We drop what you don’t need and add what you do.

Channel & content strategy

The right platforms, pillars and posting rhythm.

Content calendar

Planned a month ahead, approved in one place.

Creative production

Reels, carousels, statics and UGC-style assets.

Community management

Comments, DMs and mentions handled in brand voice.

Paid amplification

Boosting what works organically to reach new buyers.

Social analytics

Reach, engagement and assisted conversions tracked.

Our process

How we deliver

You see the plan before any work starts.

Listen

What your audience and competitors post, share and complain about.

Plan

Content pillars, formats and a monthly calendar you approve in one place.

Create

Reels, carousels and posts made for each platform, not resized.

Engage

Comments and messages answered, communities looked after.

Review

Reach, engagement and leads reviewed monthly, and the plan adjusted.

Tools & platforms

Platforms we use for this work

FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
Which countries support TikTok Shop?
TikTok Shop is live in a limited set of markets, including the US, UK and several Southeast Asian countries, and the list changes. We confirm current availability and seller requirements for your target market before planning anything.
Do I need creators to sell on TikTok Shop?
Not strictly, but most TikTok Shop sales come from creator videos and LIVE sessions. An affiliate programme lets creators earn commission for selling your products, which gives you reach you would otherwise have to buy with ads.
Which platforms should we be on?
Only the ones your customers use and you can sustain. For most B2B brands that is LinkedIn; for consumer brands it is usually Instagram plus one other. We would rather you do two well than six badly.
Next step

Let’s plan your next stage of growth.

A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.

Book a Free Consultation
Free · 30 minutes
Book a Free Consultation