×TiTikTok Ads Services
TikTok Ads services from us are for brands selling in markets where TikTok operates, such as the Middle East, Southeast Asia, the UK and the US. We set up tracking, produce native-looking creative and test it fast enough to find winners.
How we approach TikTok Ads services
TikTok is not available in India, so this service is for Indian exporters, D2C brands selling overseas and international businesses. On TikTok, creative fatigue sets in quickly and polished ads tend to get skipped. Brands also lose money when the TikTok pixel and Events API are not passing purchase or lead events, so the algorithm has nothing useful to optimise toward.
Our first check is tracking: pixel, Events API and, for stores, catalogue sync. Then we build a test plan with several hooks and formats, including Spark Ads that boost creator or organic posts. We refresh creative regularly, cut losing ads early and move budget to the ad groups bringing purchases or leads. You get weekly notes on what changed and why.
This fits D2C, apps, gaming and consumer brands targeting under-35 buyers abroad. B2B services with long sales cycles usually get better value from LinkedIn and search.
- Conversion tracking checked before a rupee is spent
- Fresh creative tested every month
- Budget decisions explained as well as reported
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a TikTok specialist matters
Our TikTok specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how TikTok fits your current stack before anything changes.
Integrations
TikTok connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to TikTok from another tool? We plan the move so history, tracking and settings come with you.
What our TikTok Ads Services include
The usual building blocks. We drop what you don’t need and add what you do.
Account audit & restructure
Clean campaign architecture that the algorithms can learn from.
Audience & keyword research
Intent, lookalikes and exclusions that cut waste.
Ad creative & copy
Variants built for testing, not one-off ads.
Bid & budget management
Spend moved daily towards what is returning.
Landing page testing
Post-click experience improved alongside the ads.
ROAS & CAC reporting
Blended and channel-level returns, tied to revenue.
How we deliver
You see the plan before any work starts.
Account audit
Structure, tracking, search terms and wasted spend, reviewed line by line.
Rebuild
A cleaner account structure with conversion tracking you can trust.
Creative
Several ad variants per audience, so there is always something to test.
Optimise
Bids, budgets, negatives and audiences adjusted every week.
Scale
Budget moves to what is profitable, one step at a time.
Platforms we use for this work
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Can Indian businesses run TikTok ads?
What are Spark Ads?
Do you take a percentage of ad spend?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.