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Platform-Specific Services

Threads Advertising Services

Threads advertising services are still new territory, since ads on Threads run through Meta Ads Manager alongside Instagram. We set up the placements, write text-led creative that suits the feed, and compare costs honestly against your other Meta campaigns.

Helping brands grow since 2013
Our approach

How we approach threads advertising services

Ads on Threads are bought through Meta's Ads Manager, usually as an added placement on Instagram campaigns. That makes it easy to switch on and hard to judge, because results get blended with Instagram unless you split them. The creative also needs thought. Threads is a text-first, conversational feed, and glossy image ads often look out of place there.

We start by checking your existing Meta account structure, pixel and Conversions API setup. Then we run a controlled test: Threads placements with creative written for the feed, short hooks, opinions, useful tips, compared with the same budget on Instagram. We break down results by placement every week. If Threads delivers cheaper clicks or leads, we scale it. If not, you will know quickly and keep the budget where it works.

Threads advertising suits brands already active on Instagram with a voice that works in text. It is an add-on test, not a replacement for your main Meta campaigns.

  • A plan built around revenue, not impressions
  • One team running every channel, so nothing gets lost in hand-offs
  • Plain-English reporting you can share with your board

Working with Nians

One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.

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Platform expertise

Why a Threads specialist matters

Our Threads specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.

Compatibility check

We confirm how Threads fits your current stack before anything changes.

Integrations

Threads connected to your analytics, CRM and commerce tools so data flows both ways.

Safe migration

Coming to Threads from another tool? We plan the move so history, tracking and settings come with you.

What’s included

What our Threads Advertising Services include

The usual building blocks. We drop what you don’t need and add what you do.

Channel strategy & media plan

Where to spend, in what order, against which targets.

Campaign build & launch

Search, social, programmatic and marketplace campaigns set up properly.

Creative & copy

Ads, landing pages and offers written to convert.

Conversion tracking

GA4, pixels and CRM events so every rupee is attributable.

Always-on optimisation

Weekly bid, audience and creative iterations.

Monthly growth reviews

Revenue-first reporting with clear next actions.

Our process

How we deliver

You see the plan before any work starts.

Audit

We look at every channel you run today, what it costs and what it actually returns.

Plan

A media plan with budgets, targets and the order we will tackle things in.

Launch

Campaigns, landing pages and tracking go live together, checked before spend starts.

Optimise

Weekly changes to bids, audiences and creative based on what the numbers say.

Report

A monthly review of revenue and cost per result, and what we shift next month.

Tools & platforms

Platforms we use for this work

FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
How do I run ads on Threads?
Threads ads are created in Meta Ads Manager. You select Threads as a placement, typically alongside Instagram, and link your Instagram account. Available formats and objectives are expanding, so we confirm what is supported for your campaign type before building.
Are Threads ads cheaper than Instagram ads?
It depends on your audience and creative, and the placement is still maturing. Some advertisers see lower costs because competition is lighter. The only way to know for your brand is a split test with placement-level reporting, which is how we run it.
Should we run every channel at once?
Rarely. We usually start with two or three channels where your buyers already are, prove them, and only then expand. Spreading budget thinly is the most common reason campaigns stall.
Next step

Let’s plan your next stage of growth.

A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.

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Free · 30 minutes
Book a Free Consultation