Revenue Marketing Services
Revenue marketing services make marketing accountable for pipeline and closed deals as well as leads. We align targets, CRM data and campaigns with sales so both teams work from the same numbers.
How we approach revenue marketing services
The usual gap is between the marketing report and the sales forecast. Marketing hits its lead target, sales misses quota, and both blame the other. Underneath there is often messy CRM data, no agreed lifecycle stages and no way to connect a deal back to the campaigns that touched it.
We start with a revenue audit: lifecycle stages, lead routing, handover times and attribution set-up in your CRM. We define stages with sales, set service levels for follow-up and build reporting from first touch to closed revenue. Campaign budgets then move toward the sources that produce opportunities and wins. Regular pipeline reviews keep both teams honest. You get a shared funnel model, dashboards and a working rhythm between marketing, sales and revenue operations.
- A plan built around revenue, not impressions
- One team running every channel, so nothing gets lost in hand-offs
- Plain-English reporting you can share with your board
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Revenue Marketing Services include
The usual building blocks. We drop what you don’t need and add what you do.
Channel strategy & media plan
Where to spend, in what order, against which targets.
Campaign build & launch
Search, social, programmatic and marketplace campaigns set up properly.
Creative & copy
Ads, landing pages and offers written to convert.
Conversion tracking
GA4, pixels and CRM events so every rupee is attributable.
Always-on optimisation
Weekly bid, audience and creative iterations.
Monthly growth reviews
Revenue-first reporting with clear next actions.
How we deliver
You see the plan before any work starts.
Audit
We look at every channel you run today, what it costs and what it actually returns.
Plan
A media plan with budgets, targets and the order we will tackle things in.
Launch
Campaigns, landing pages and tracking go live together, checked before spend starts.
Optimise
Weekly changes to bids, audiences and creative based on what the numbers say.
Report
A monthly review of revenue and cost per result, and what we shift next month.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What is revenue marketing?
Which CRM do you work with for revenue marketing?
Should we run every channel at once?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.