Product Marketing Services
Product marketing services sit between product, sales and marketing, turning features into reasons to buy. We handle positioning, messaging, launches, sales enablement and competitor tracking for software and tech products.
How we approach product marketing services
Without product marketing, every team describes the product differently. The website lists features, sales improvises its own pitch, and new releases ship with a changelog entry that nobody reads. Buyers compare you on price because they cannot see what makes you different.
We start with win and loss interviews and a review of competitor sites and reviews. From that we write a positioning statement and a messaging framework for each persona, then roll it into website copy, a sales deck, one-pagers and demo scripts. For launches we tier releases by importance and plan the right level of noise for each. Battlecards are updated as competitors move. You get one story the whole company can tell.
Fits SaaS, fintech, hardware and B2B tech firms with an active sales team.
- A plan built around revenue, not impressions
- One team running every channel, so nothing gets lost in hand-offs
- Plain-English reporting you can share with your board
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Product Marketing Services include
The usual building blocks. We drop what you don’t need and add what you do.
Channel strategy & media plan
Where to spend, in what order, against which targets.
Campaign build & launch
Search, social, programmatic and marketplace campaigns set up properly.
Creative & copy
Ads, landing pages and offers written to convert.
Conversion tracking
GA4, pixels and CRM events so every rupee is attributable.
Always-on optimisation
Weekly bid, audience and creative iterations.
Monthly growth reviews
Revenue-first reporting with clear next actions.
How we deliver
You see the plan before any work starts.
Audit
We look at every channel you run today, what it costs and what it actually returns.
Plan
A media plan with budgets, targets and the order we will tackle things in.
Launch
Campaigns, landing pages and tracking go live together, checked before spend starts.
Optimise
Weekly changes to bids, audiences and creative based on what the numbers say.
Report
A monthly review of revenue and cost per result, and what we shift next month.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What does a product marketer do?
When does a company need product marketing?
Can you work alongside our in-house team?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.