×PiPinterest Marketing Services
Pinterest marketing services build a steady flow of website visitors from people searching for ideas. We plan boards, design pins and use keywords so your content keeps getting found months after it is posted.
How we approach Pinterest marketing services
Unlike most social platforms, a good pin can bring traffic for months. Many brands miss this because they post the same square images from Instagram, leave descriptions blank and link pins to the homepage. Boards are named vaguely, so Pinterest search cannot tell what they are about.
We research what your audience searches on Pinterest, then plan boards around those themes. Pins are designed in vertical formats with clear titles and keyword-rich descriptions, linking to the most relevant page on your site. We set up rich pins and claim your website, produce fresh pins regularly and add ads where they help. Monthly reports show impressions, saves, outbound clicks and website sessions from Pinterest.
It suits visual categories like home, fashion, food, travel and DIY. For B2B industrial products, it is rarely worth the effort.
- A content plan your team can approve in one sitting
- Creative made for each platform, not resized for it
- Community replies handled in your brand's voice
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a Pinterest specialist matters
Our Pinterest specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how Pinterest fits your current stack before anything changes.
Integrations
Pinterest connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to Pinterest from another tool? We plan the move so history, tracking and settings come with you.
What our Pinterest Marketing Services include
The usual building blocks. We drop what you don’t need and add what you do.
Channel & content strategy
The right platforms, pillars and posting rhythm.
Content calendar
Planned a month ahead, approved in one place.
Creative production
Reels, carousels, statics and UGC-style assets.
Community management
Comments, DMs and mentions handled in brand voice.
Paid amplification
Boosting what works organically to reach new buyers.
Social analytics
Reach, engagement and assisted conversions tracked.
How we deliver
You see the plan before any work starts.
Listen
What your audience and competitors post, share and complain about.
Plan
Content pillars, formats and a monthly calendar you approve in one place.
Create
Reels, carousels and posts made for each platform, not resized.
Engage
Comments and messages answered, communities looked after.
Review
Reach, engagement and leads reviewed monthly, and the plan adjusted.
Platforms we use for this work
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What kind of businesses benefit from Pinterest marketing?
How often should we post on Pinterest?
Which platforms should we be on?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.