Fractional CMO Services
Fractional CMO services give a growing company senior marketing judgement without a full-time C-suite salary. We set strategy, build or fix the team, manage budgets and hold agencies to account, a few days a week.
How we approach fractional CMO services
Founders often hire a junior marketer, then a couple of agencies, and still feel nobody owns growth. Activity is high but nobody can say which spend is working, positioning drifts, and the founder ends up reviewing every social post.
A fractional CMO fixes the layer above activity. In the first month we audit your positioning, funnel, data and team, and talk to customers and sales. Then we write a plan with priorities, budget and targets, set up the reporting rhythm, and start hiring or restructuring where needed. After that we run weekly team meetings, review agency work and report to leadership. The aim is a marketing function that runs well, whether or not you later hire a full-time CMO.
Best for companies past early traction that are not ready for a full-time marketing head.
- A plan built around revenue, not impressions
- One team running every channel, so nothing gets lost in hand-offs
- Plain-English reporting you can share with your board
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Fractional CMO Services include
The usual building blocks. We drop what you don’t need and add what you do.
Channel strategy & media plan
Where to spend, in what order, against which targets.
Campaign build & launch
Search, social, programmatic and marketplace campaigns set up properly.
Creative & copy
Ads, landing pages and offers written to convert.
Conversion tracking
GA4, pixels and CRM events so every rupee is attributable.
Always-on optimisation
Weekly bid, audience and creative iterations.
Monthly growth reviews
Revenue-first reporting with clear next actions.
How we deliver
You see the plan before any work starts.
Audit
We look at every channel you run today, what it costs and what it actually returns.
Plan
A media plan with budgets, targets and the order we will tackle things in.
Launch
Campaigns, landing pages and tracking go live together, checked before spend starts.
Optimise
Weekly changes to bids, audiences and creative based on what the numbers say.
Report
A monthly review of revenue and cost per result, and what we shift next month.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What does a fractional CMO actually do each week?
When should a company hire a fractional CMO instead of a full-time one?
Should we run every channel at once?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.