Customer Acquisition Services
Customer acquisition services should answer one question: where can you find new buyers who are worth more than they cost to win? We test channels, offers and funnels until that answer is clear, then scale the ones that hold up.
How we approach customer acquisition services
Acquisition problems usually show up as rising cost per customer. The causes vary: one channel carrying the whole business, landing pages that lose most visitors, an offer that attracts bargain hunters, or tracking so weak nobody knows which campaigns actually produce buyers.
Our first step is to fix measurement so every customer has a known source. Then we look at what your best customers have in common and where else people like them spend time. We run structured tests across search, social, marketplaces, partnerships or outbound, with a clear budget and stop rule for each. Winners get scaled and the landing experience improved. You get a channel plan ranked by cost and payback, not a list of platforms to be on.
- A plan built around revenue, not impressions
- One team running every channel, so nothing gets lost in hand-offs
- Plain-English reporting you can share with your board
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Customer Acquisition Services include
The usual building blocks. We drop what you don’t need and add what you do.
Channel strategy & media plan
Where to spend, in what order, against which targets.
Campaign build & launch
Search, social, programmatic and marketplace campaigns set up properly.
Creative & copy
Ads, landing pages and offers written to convert.
Conversion tracking
GA4, pixels and CRM events so every rupee is attributable.
Always-on optimisation
Weekly bid, audience and creative iterations.
Monthly growth reviews
Revenue-first reporting with clear next actions.
How we deliver
You see the plan before any work starts.
Audit
We look at every channel you run today, what it costs and what it actually returns.
Plan
A media plan with budgets, targets and the order we will tackle things in.
Launch
Campaigns, landing pages and tracking go live together, checked before spend starts.
Optimise
Weekly changes to bids, audiences and creative based on what the numbers say.
Report
A monthly review of revenue and cost per result, and what we shift next month.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What is a good customer acquisition cost?
How long does it take to find a working acquisition channel?
Should we run every channel at once?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.