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Social Media Marketing Services

User Generated Content Services

User generated content services give you real, unpolished videos and photos from customers and UGC creators that people trust more than studio ads. We source, brief, collect rights and edit them for ads, social and product pages.

Helping brands grow since 2013
Our approach

How we approach user generated content services

UGC works because it looks like a real person talking about a product. It stops working when brands over-script it, use creators who never touched the product, or collect customer photos without permission. Teams also struggle with volume: ads need a steady flow of new UGC to avoid fatigue, and one-off shoots run out fast.

We run two tracks. For paid UGC, we brief creators with key benefits, objections to handle and hook ideas, ship products, review drafts and deliver raw and edited files with clear usage rights. For customer content, we set up prompts after purchase, hashtags and simple reward schemes, collect permissions and tag content for reuse. We edit clips into ad variations, Reels and product page galleries, and track which ones perform best in ads.

Typical clients are D2C, beauty, food, fashion, fitness, apps and consumer tech brands running regular paid social.

  • A content plan your team can approve in one sitting
  • Creative made for each platform, not resized for it
  • Community replies handled in your brand's voice

Working with Nians

One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.

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What’s included

What our User Generated Content Services include

The usual building blocks. We drop what you don’t need and add what you do.

Channel & content strategy

The right platforms, pillars and posting rhythm.

Content calendar

Planned a month ahead, approved in one place.

Creative production

Reels, carousels, statics and UGC-style assets.

Community management

Comments, DMs and mentions handled in brand voice.

Paid amplification

Boosting what works organically to reach new buyers.

Social analytics

Reach, engagement and assisted conversions tracked.

Our process

How we deliver

You see the plan before any work starts.

Listen

What your audience and competitors post, share and complain about.

Plan

Content pillars, formats and a monthly calendar you approve in one place.

Create

Reels, carousels and posts made for each platform, not resized.

Engage

Comments and messages answered, communities looked after.

Review

Reach, engagement and leads reviewed monthly, and the plan adjusted.

FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
What is the difference between UGC creators and influencers?
UGC creators make content for your brand to post or use in ads, and their own following matters little. Influencers post on their own channels to reach their audience. UGC is mainly bought for content, influencers for reach and trust.
Do I need permission to use customer photos?
Yes. Reposting or using customer content in ads without permission can breach copyright and platform rules. We collect written or recorded consent and keep a record of the usage rights for each piece.
Can social media really drive sales?
Yes, when it is connected to the rest of your funnel. We track clicks, sign-ups and assisted sales as well as likes, so you can see what it is worth.
Next step

Let’s plan your next stage of growth.

A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.

Book a Free Consultation
Free · 30 minutes
Book a Free Consultation