Social Media Strategy Services
Social media strategy services give your team a clear plan before more content gets made. We define who you are speaking to, what each platform is for, what you will post and how success will be judged.
How we approach social media strategy services
Without a strategy, social media becomes a content treadmill. Teams post because the calendar says so, copy competitors, chase trends that do not fit the brand, and measure success by likes. When leadership asks what social is achieving, there is no clear answer.
Everything begins with research: your audience and how they use each platform, competitor activity, your past performance and what your sales team hears from customers. Then we define platform roles, content pillars with example ideas, voice and visual guidelines, posting frequency, community rules, the role of paid and creators, and KPIs tied to business goals. The strategy comes with a 90-day action plan and a workshop with your team. We can review progress after the first quarter.
This works well for brands with an in-house team or agency who need direction, and businesses rebuilding social after a rebrand or launch.
- A content plan your team can approve in one sitting
- Creative made for each platform, not resized for it
- Community replies handled in your brand's voice
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Social Media Strategy Services include
The usual building blocks. We drop what you don’t need and add what you do.
Channel & content strategy
The right platforms, pillars and posting rhythm.
Content calendar
Planned a month ahead, approved in one place.
Creative production
Reels, carousels, statics and UGC-style assets.
Community management
Comments, DMs and mentions handled in brand voice.
Paid amplification
Boosting what works organically to reach new buyers.
Social analytics
Reach, engagement and assisted conversions tracked.
How we deliver
You see the plan before any work starts.
Listen
What your audience and competitors post, share and complain about.
Plan
Content pillars, formats and a monthly calendar you approve in one place.
Create
Reels, carousels and posts made for each platform, not resized.
Engage
Comments and messages answered, communities looked after.
Review
Reach, engagement and leads reviewed monthly, and the plan adjusted.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What does a social media strategy include?
How long does it take to build a social media strategy?
Which platforms should we be on?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.