Social Listening Services
Social listening services track what people say about your brand, competitors and category across social media, news, forums and reviews. We turn those conversations into findings your marketing, product and leadership teams can act on.
How we approach social listening services
Many brands confuse listening with counting mentions. They get dashboards full of volume charts and automated sentiment scores that mislabel sarcasm, and Hinglish posts are often misread. Useful insight, like why customers switch, which feature confuses people or which competitor message is landing, stays buried.
We kick off by setting up queries for your brand, products, competitors, executives and category terms, including misspellings and Hindi or regional variants where relevant. Using listening tools, we track conversations across platforms, news and forums, and our analysts review samples manually to correct sentiment and find themes. You get real-time alerts for spikes or potential crises, and a monthly report on share of voice, sentiment drivers, emerging topics and recommendations.
It is built for consumer brands, financial services, telecom, healthcare and B2B firms preparing launches or tracking competitors.
- A content plan your team can approve in one sitting
- Creative made for each platform, not resized for it
- Community replies handled in your brand's voice
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Social Listening Services include
The usual building blocks. We drop what you don’t need and add what you do.
Channel & content strategy
The right platforms, pillars and posting rhythm.
Content calendar
Planned a month ahead, approved in one place.
Creative production
Reels, carousels, statics and UGC-style assets.
Community management
Comments, DMs and mentions handled in brand voice.
Paid amplification
Boosting what works organically to reach new buyers.
Social analytics
Reach, engagement and assisted conversions tracked.
How we deliver
You see the plan before any work starts.
Listen
What your audience and competitors post, share and complain about.
Plan
Content pillars, formats and a monthly calendar you approve in one place.
Create
Reels, carousels and posts made for each platform, not resized.
Engage
Comments and messages answered, communities looked after.
Review
Reach, engagement and leads reviewed monthly, and the plan adjusted.
You may also be interested in
Who usually asks for it
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What is the difference between social listening and social monitoring?
Can social listening track Hindi and regional languages?
Which platforms should we be on?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.