Shopping Ads Services
Shopping ads services rise or fall on your product feed, because Google reads titles and attributes to decide when to show each product. We fix the Merchant Center feed, then structure campaigns and bids around margin and best sellers.
How we approach shopping ads services
Feed problems cause most Shopping issues: disapproved products, vague titles that miss how people search, wrong categories, missing GTINs and prices that do not match the site. On the campaign side, everything sits in one product group, so best sellers and slow movers compete for the same budget.
We audit Merchant Center first and fix disapprovals, then rewrite titles with brand, product type and key attributes in the order shoppers search. Custom labels mark margin bands, seasonality and best sellers so campaigns can treat them differently. We run Standard Shopping or Performance Max depending on control needs, add negative keywords, and review search terms weekly. Free listings and promotions are set up too.
Suits ecommerce stores on Shopify, WooCommerce, Magento and similar platforms.
- Conversion tracking checked before a rupee is spent
- Fresh creative tested every month
- Budget decisions explained as well as reported
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Shopping Ads Services include
The usual building blocks. We drop what you don’t need and add what you do.
Account audit & restructure
Clean campaign architecture that the algorithms can learn from.
Audience & keyword research
Intent, lookalikes and exclusions that cut waste.
Ad creative & copy
Variants built for testing, not one-off ads.
Bid & budget management
Spend moved daily towards what is returning.
Landing page testing
Post-click experience improved alongside the ads.
ROAS & CAC reporting
Blended and channel-level returns, tied to revenue.
How we deliver
You see the plan before any work starts.
Account audit
Structure, tracking, search terms and wasted spend, reviewed line by line.
Rebuild
A cleaner account structure with conversion tracking you can trust.
Creative
Several ad variants per audience, so there is always something to test.
Optimise
Bids, budgets, negatives and audiences adjusted every week.
Scale
Budget moves to what is profitable, one step at a time.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Why are our products disapproved in Google Merchant Center?
Should we use Standard Shopping or Performance Max?
Do you take a percentage of ad spend?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.