Product Feed Management Services

Feeds are usually left on autopilot. A Shopify or WooCommerce app pushes whatever the store has, so titles lack brand, size or colour, GTINs are missing, categories are wrong and sale prices fall out of sync. Merchant Center then disapproves products, and Performance Max spends on items you would rather not push.

We audit your Merchant Center diagnostics and feed first, then fix the source data or build rules in a feed tool. That means rewriting titles to match how people search, filling attributes like gender, material and size, mapping categories, adding custom labels for margin or bestsellers, and scheduling updates so price and stock stay current. Your ads team gets labels they can use to split campaigns by profit.

This is worth it for stores with large or changing catalogues. A store with ten products can fix its feed by hand.