Programmatic Advertising Services
Programmatic advertising services give you access to inventory across thousands of sites, apps and connected TV through one buying platform. We plan DSP campaigns with sensible audiences, private deals and fraud controls so your budget reaches real people.
How we approach programmatic advertising services
Programmatic can be powerful or opaque. Brands often buy through layers of intermediaries, pay hidden fees, and get impressions on low-quality sites or bot traffic. Reports show huge reach with no clear link to business results.
We start with goals and audience: who you need to reach, how often and in what context. Then we choose a DSP, such as DV360 or The Trade Desk, and build audiences from first-party data, contextual targeting and trusted data partners. We use private marketplace deals with quality publishers, apply brand safety and fraud verification, and cap frequency across devices. Reporting covers reach, viewability, attention signals and site visits, with lift studies when budgets allow.
Suits brands with meaningful media budgets that need reach beyond the big social and search platforms.
- Conversion tracking checked before a rupee is spent
- Fresh creative tested every month
- Budget decisions explained as well as reported
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Programmatic Advertising Services include
The usual building blocks. We drop what you don’t need and add what you do.
Account audit & restructure
Clean campaign architecture that the algorithms can learn from.
Audience & keyword research
Intent, lookalikes and exclusions that cut waste.
Ad creative & copy
Variants built for testing, not one-off ads.
Bid & budget management
Spend moved daily towards what is returning.
Landing page testing
Post-click experience improved alongside the ads.
ROAS & CAC reporting
Blended and channel-level returns, tied to revenue.
How we deliver
You see the plan before any work starts.
Account audit
Structure, tracking, search terms and wasted spend, reviewed line by line.
Rebuild
A cleaner account structure with conversion tracking you can trust.
Creative
Several ad variants per audience, so there is always something to test.
Optimise
Bids, budgets, negatives and audiences adjusted every week.
Scale
Budget moves to what is profitable, one step at a time.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What is the difference between programmatic and Google Display Network?
What budget does programmatic advertising need?
Do you take a percentage of ad spend?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.