Performance Max Campaign Services

PMax runs across Search, Shopping, YouTube, Display, Gmail and Maps from one campaign, with limited reporting. Common problems are brand traffic inflating results, one asset group for every product, a poor merchant feed, and conversion goals that include low-value actions. The campaign looks great while true incremental sales stay flat.

We start with the conversion setup and the product feed: titles, images, categories and custom labels for margin or best sellers. Asset groups are split by product theme or audience, each with its own creative and signals from your customer lists. Brand exclusions and account-level negatives limit cannibalisation. We use channel and search term insights to see where spend goes, and test PMax against standard Shopping or Search where needed.

Fits ecommerce and lead generation advertisers with solid conversion data.