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Sales Solutions

Improve Revenue Operations

Efforts to improve revenue operations only hold when marketing, sales and customer success work from the same data and the same definitions. We set up the CRM, processes and reporting that connect them, so pipeline, forecasts and handovers stop depending on individual effort.

Talk to an Expert How it works

What you can expect to move

  • Pipeline value
  • Win rate
  • Sales cycle length
  • Revenue per rep
The problem

Why “improve revenue operations” rarely happens with one channel

RevOps problems show up as arguments. Marketing says it delivered enough leads, sales says they were poor, and customer success says clients were oversold. Underneath, each team uses different tools, lifecycle stages mean different things, and the forecast is a spreadsheet assembled from optimism. Handovers lose context, so customers repeat themselves at every step.

The first step is mapping the full revenue process from first touch to renewal, with stage definitions, entry and exit criteria, and owners. Then we configure your CRM to match, connecting marketing automation, sales engagement and support tools. Routing, SLAs and handover checklists get built into workflows rather than left to memory. Reporting covers funnel conversion, deal velocity, forecast accuracy and retention, reviewed in a shared weekly meeting.

How Nians approaches it

We find the constraint first, then put the right specialist services under one plan and one owner, so every change is measured against the same outcome.

How the solution works

How it all comes together

Diagnose

Baseline the metric, find the constraint and size the opportunity.

Design

Choose the service mix and sequence that removes the constraint fastest.

Deploy

Specialists execute in parallel under one plan and one owner.

Optimise

Weekly iteration against the outcome, not vanity metrics.

The service bundle

Services that deliver this solution

Each one is a specialist discipline. Together they remove the constraint.

RevOps Consulting Services

Shared funnel definitions, clean CRM, aligned handoffs and reliable forecasting across marketing, sales and customer success.

Cloud and Growth Services
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CRM Implementation Services

CRM setup, data import, integrations, automation and role-based training for Zoho, HubSpot, Salesforce and LeadSquared.

CRM and ERP Services
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Marketing Operations Services

Martech stack management, data hygiene, lead management, campaign processes and reporting for lean marketing teams.

Cloud and Growth Services
Explore

Sales Automation Services

Automated lead assignment, follow-ups, quote generation and pipeline reports that give reps more time with buyers.

Automation Services
Explore

Dashboard Development Services

Decision-focused dashboards for leadership, sales, marketing and ops, with agreed metrics and automated data refresh.

Analytics and Data Services
Explore

Power BI Dashboard Services

Power BI reports for finance, sales and ops with clean star-schema models, tested DAX, row-level security and scheduled refresh.

Analytics and Data Services
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Expected outcomes

What we measure

Pipeline value

Baselined in week one and reported monthly.

Win rate

Baselined in week one and reported monthly.

Sales cycle length

Baselined in week one and reported monthly.

Revenue per rep

Baselined in week one and reported monthly.

Engagement timeline

Your first three months

MONTH ONE

Diagnose & quick wins

Audit, tracking fixes, baseline and the first quick wins live.

MONTH TWO

Build & launch

Core changes shipped across the service bundle; testing begins.

MONTH THREE

Optimise & scale

Double down on what works, cut what does not, plan the next quarter.

Explore more

You may also be interested in

Roles that use it

Solutions for Chief Revenue OfficerSolutions for Chief Growth OfficerSolutions for CRM ManagerSolutions for Sales DirectorSolutions for Sales ManagerSolutions for Revenue TeamSolutions for Channel Sales Team

Industries

SaaS Digital Solutions

Platforms involved

LinkedIn AdsLinkedInHubSpotSalesforceZoho CRM

More sales solutions

Increase Sales PipelineImprove Sales ProductivityAutomate Lead Nurturing
Learn more

Case studies & resources

Real-world results and practical reading to help you plan your next step.

Client stories

How similar work has played out for other businesses.

9 hrssaved per rep each weekAutomating lead routing for a SaaS sales teamRead the story +31%cross-sell conversionsGiving a regional bank a single view of every customerRead the story 2.2xsales-qualified pipelineDoubling qualified pipeline for a B2B SaaS companyRead the story
Browse all case studies

Helpful resources

Guides, tools and articles our team recommends on this topic.

ArticleBuild or buy software: choosing between custom and off-the-shelf toolsFree toolMarketing Budget CalculatorGlossaryDigital Marketing GlossaryGuideCRM & ERP GuideArticleCRM adoption: getting your team to actually use the CRM
Explore all resources
FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
What is revenue operations?
Revenue operations, or RevOps, brings the systems, data and processes of marketing, sales and customer success under one plan. Instead of each team running its own tools and reports, RevOps owns the CRM, lifecycle definitions, routing and reporting, so the whole revenue process can be measured and improved.
When does a company need RevOps?
Usually once you have separate marketing, sales and customer success teams and the hand-offs between them start causing friction. Signs include disputes over lead quality, unreliable forecasts and CRM data nobody trusts. Smaller teams can start with part-time RevOps support rather than a full hire.
How quickly can you help us improve revenue operations?
Quick wins usually go live in the first month, and the bigger structural changes land over the following two. You see the plan and milestones before we start.
Do we need all the services in the bundle?
Not always. The diagnosis tells us which ones matter for you. Some clients start with two, others with the full bundle.
Can you work with our in-house team?
Yes. We often lead strategy and specialist execution while your team owns brand, approvals and day-to-day channels.
Next step

Talk it through with someone who has done it before.

A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.

Talk to an Expert
Talk to an Expert
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