Display Advertising Services
Display advertising services can build awareness cheaply, or waste money on mobile game placements nobody sees. We plan display across Google and programmatic networks with tight placement control, sensible frequency and creative made for banners.
How we approach display advertising services
Display is often judged on click-through or last-click conversions, both of which undersell it, or on impressions, which oversell it. Common problems are accidental clicks from apps, ads shown on low-quality sites, frequency so high people see the same banner thirty times, and creative that is a shrunk version of a print ad.
We define what display should do for you: reach a specific audience, retarget, or support a launch. Then we build audiences from your data, contextual signals and in-market lists, exclude weak app and site categories, and set frequency caps. Banners are designed in standard sizes with one message and a clear logo. Measurement uses reach, view-through and branded search lift alongside conversions, with holdouts where budgets allow.
- Conversion tracking checked before a rupee is spent
- Fresh creative tested every month
- Budget decisions explained as well as reported
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Display Advertising Services include
The usual building blocks. We drop what you don’t need and add what you do.
Account audit & restructure
Clean campaign architecture that the algorithms can learn from.
Audience & keyword research
Intent, lookalikes and exclusions that cut waste.
Ad creative & copy
Variants built for testing, not one-off ads.
Bid & budget management
Spend moved daily towards what is returning.
Landing page testing
Post-click experience improved alongside the ads.
ROAS & CAC reporting
Blended and channel-level returns, tied to revenue.
How we deliver
You see the plan before any work starts.
Account audit
Structure, tracking, search terms and wasted spend, reviewed line by line.
Rebuild
A cleaner account structure with conversion tracking you can trust.
Creative
Several ad variants per audience, so there is always something to test.
Optimise
Bids, budgets, negatives and audiences adjusted every week.
Scale
Budget moves to what is profitable, one step at a time.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Are display ads still effective?
How do you stop display ads appearing on bad sites?
Do you take a percentage of ad spend?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.