Apple Search Ads Services

Apple Search Ads looks simple, so accounts are often left on basic settings. Search Match runs unchecked, brand terms and competitor terms sit in one campaign, and bids are set once and never reviewed. Spend leaks to irrelevant searches while competitors bid on your brand name.

We use the standard four-campaign structure: brand, category, competitor and discovery. Discovery campaigns find new terms, which move into exact match campaigns with their own bids. Custom product pages show screenshots that fit each keyword theme. We connect Apple's attribution data to your MMP so bids reflect in-app actions such as trial starts or purchases. Weekly reviews cover search terms, impression share and cost per goal.

Suits iOS apps with a clear in-app goal and enough budget for steady keyword testing.