App Install Campaign Services
App install campaign services should be judged by who installs, not how many. We run campaigns across Google, Meta and Apple Search Ads optimised for in-app events such as signups, first purchase or day-seven retention.
How we approach app install campaign services
Cheap installs are easy to buy. Many apps see thousands of downloads that never open the app twice. The usual causes are optimising for install volume, weak store listings, poor onboarding, and no mobile measurement partner to tie installs to in-app actions.
We start with measurement: an MMP such as AppsFlyer, Adjust or Branch, SKAdNetwork set-up for iOS, and clear in-app events. Then we build campaigns on Google App campaigns, Meta and Apple Search Ads, moving from install optimisation to event optimisation as volumes allow. Creative is tested in short video and playable formats. We also work on store listing pages, since better screenshots lift conversion on every channel. Reports show cost per engaged user and cohort retention.
- Conversion tracking checked before a rupee is spent
- Fresh creative tested every month
- Budget decisions explained as well as reported
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our App Install Campaign Services include
The usual building blocks. We drop what you don’t need and add what you do.
Account audit & restructure
Clean campaign architecture that the algorithms can learn from.
Audience & keyword research
Intent, lookalikes and exclusions that cut waste.
Ad creative & copy
Variants built for testing, not one-off ads.
Bid & budget management
Spend moved daily towards what is returning.
Landing page testing
Post-click experience improved alongside the ads.
ROAS & CAC reporting
Blended and channel-level returns, tied to revenue.
How we deliver
You see the plan before any work starts.
Account audit
Structure, tracking, search terms and wasted spend, reviewed line by line.
Rebuild
A cleaner account structure with conversion tracking you can trust.
Creative
Several ad variants per audience, so there is always something to test.
Optimise
Bids, budgets, negatives and audiences adjusted every week.
Scale
Budget moves to what is profitable, one step at a time.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What is a good cost per install in India?
Do we need a mobile measurement partner?
What budget do we need to start?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.