Fix Data Silos
If finance, sales and marketing each bring a different revenue number to the meeting, you need to fix data silos, both technically and in how terms are defined. We integrate CRM, ERP, marketing and support tools, build a central data layer and agree shared metrics.
What you can expect to move
- Primary KPI recovered
- Cost per result
- Conversion rate
- Time to fix
Why “fix data silos” rarely happens with one channel
Data silos grow naturally. Marketing has ad platforms and GA4, sales has the CRM, finance has Tally or an ERP, support has a helpdesk. Each team exports to spreadsheets, customer IDs do not match, and nobody can answer simple questions like which campaign brought our most profitable customers.
We start by mapping systems, data owners and the questions leadership cannot answer today. Then we choose the approach: direct integrations between key tools, or a central warehouse such as BigQuery or Snowflake fed by connectors like Fivetran or Airbyte. We clean and match records, define metrics in one place, and build dashboards on top. Data ownership and update routines are documented so silos do not reappear.
Smaller businesses may only need a few integrations rather than a warehouse. We size the solution to the problem.
We find the constraint first, then put the right specialist services under one plan and one owner, so every change is measured against the same outcome.
How it all comes together
Diagnose
Baseline the metric, find the constraint and size the opportunity.
Design
Choose the service mix and sequence that removes the constraint fastest.
Deploy
Specialists execute in parallel under one plan and one owner.
Optimise
Weekly iteration against the outcome, not vanity metrics.
Services that deliver this solution
Each one is a specialist discipline. Together they remove the constraint.
API Integration Services
Connect CRM, ERP, payments, shipping and marketing tools with reliable data mapping, retries and monitoring.
ExploreDashboard Development Services
Decision-focused dashboards for leadership, sales, marketing and ops, with agreed metrics and automated data refresh.
ExploreCRM Integration Services
Connect your CRM to website forms, ERP, Tally, telephony, WhatsApp and ad platforms with clear data ownership rules.
ExploreMarketing Analytics Services
Joined-up reporting from ad spend to CRM revenue, with channel performance, funnel drop-offs and cost per customer.
ExplorePower BI Dashboard Services
Power BI reports for finance, sales and ops with clean star-schema models, tested DAX, row-level security and scheduled refresh.
ExploreLooker Studio Dashboard Services
Marketing and SEO dashboards in Looker Studio, blending GA4, Ads, Search Console, Meta and CRM data with automatic refresh.
ExploreWhat we measure
Primary KPI recovered
Baselined in week one and reported monthly.
Cost per result
Baselined in week one and reported monthly.
Conversion rate
Baselined in week one and reported monthly.
Time to fix
Baselined in week one and reported monthly.
Your first three months
Diagnose & quick wins
Audit, tracking fixes, baseline and the first quick wins live.
Build & launch
Core changes shipped across the service bundle; testing begins.
Optimise & scale
Double down on what works, cut what does not, plan the next quarter.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What causes data silos in a company?
Do we need a data warehouse to fix data silos?
How quickly can you help us fix data silos?
Do we need all the services in the bundle?
Can you work with our in-house team?
Talk it through with someone who has done it before.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.