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Platform-Specific Services

Shopify SEO Services

Shopify SEO services fix the problems specific to Shopify stores, from duplicate product URLs to thin collection pages. We then build content and links that help your collections and products rank for buyer searches.

Helping brands grow since 2013
Our approach

How we approach Shopify SEO services

Shopify handles basic SEO, but stores still run into trouble. Products appear under several collection paths, creating duplicate URLs. Filtered collection pages get indexed, collection pages have no useful text, and product descriptions are copied from suppliers. Apps add scripts that slow pages, and blog content targets topics no buyer searches.

We crawl the store and review Search Console to see what is indexed and ranking. Then we fix internal linking to canonical product URLs, control filter pages, improve structured data for products and reviews, and address speed issues from apps and images. Collection pages get useful content above or below the grid, product pages get unique descriptions and FAQs, and blog content targets buying questions. Reports track rankings, organic sessions and revenue.

  • A technical audit with fixes ranked by impact
  • Content built around what your customers search for
  • Visibility in Google and in AI answers like ChatGPT and Perplexity

Working with Nians

One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.

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Platform expertise

Why a Shopify specialist matters

Our Shopify specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.

Compatibility check

We confirm how Shopify fits your current stack before anything changes.

Integrations

Shopify connected to your analytics, CRM and commerce tools so data flows both ways.

Safe migration

Coming to Shopify from another tool? We plan the move so history, tracking and settings come with you.

What’s included

What our Shopify SEO Services include

The usual building blocks. We drop what you don’t need and add what you do.

Technical SEO audit

Crawlability, indexation, Core Web Vitals and structured data.

Keyword & topic map

Search demand mapped to pages and funnel stages.

On-page optimisation

Titles, headings, internal links and content upgrades.

Content briefs & production

Pages built to rank and to answer AI search engines.

Authority building

Digital PR and earned links from relevant sites.

Rank & revenue reporting

Visibility, traffic and conversions in one dashboard.

Our process

How we deliver

You see the plan before any work starts.

Crawl & audit

We crawl the site, read Search Console and list every technical issue by impact.

Keyword map

Search demand mapped to pages, so each page has one clear job.

Fix & build

Technical fixes ship first, then new and improved pages.

Earn links

Digital PR and outreach for links that a real editor would give.

Measure

Rankings, organic traffic and leads reported monthly, with the next priorities.

Tools & platforms

Platforms we use for this work

FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
Is Shopify good for SEO?
Shopify gives a solid base with clean code, sitemaps and editable metadata. Its fixed URL structure and default handling of collection paths and filters need attention. With the right fixes and content, Shopify stores rank well.
How long does Shopify SEO take to show results?
Technical fixes can help within weeks. Content improvements for collections and products usually take a few months to rank in competitive categories. We share progress on target keywords and organic revenue monthly.
How long does SEO take to work?
Technical fixes can show results within weeks. New content and authority usually take three to six months to compound. We share early indicators every month so you are never guessing.
Next step

Let’s plan your next stage of growth.

A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.

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Free · 30 minutes
Book a Free Consultation