×ShShopify PPC Services
Shopify PPC services run Google Shopping, Search, Performance Max and Meta campaigns for Shopify stores with accurate tracking and a clean product feed. We manage bids and budgets around product margins.
How we approach Shopify PPC services
Paid search for Shopify stores usually suffers from three things. The Google and YouTube app sends a basic feed with weak titles, conversion tracking double counts or misses purchases, and Performance Max takes credit for brand searches. Meta campaigns duplicate the same audience and inflate combined ROAS.
We clean the feed with supplemental rules for titles, product types and margin labels, and verify tracking through Shopify's customer events and GA4. Campaigns are structured by product group and margin, with brand terms separated. Search campaigns target high-intent queries Shopping misses. We review search terms, feed diagnostics and placement data weekly, and report on revenue, contribution and new customer acquisition. Meta retargeting is planned alongside so the two platforms do not bid against each other.
- Conversion tracking checked before a rupee is spent
- Fresh creative tested every month
- Budget decisions explained as well as reported
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a Shopify specialist matters
Our Shopify specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how Shopify fits your current stack before anything changes.
Integrations
Shopify connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to Shopify from another tool? We plan the move so history, tracking and settings come with you.
What our Shopify PPC Services include
The usual building blocks. We drop what you don’t need and add what you do.
Account audit & restructure
Clean campaign architecture that the algorithms can learn from.
Audience & keyword research
Intent, lookalikes and exclusions that cut waste.
Ad creative & copy
Variants built for testing, not one-off ads.
Bid & budget management
Spend moved daily towards what is returning.
Landing page testing
Post-click experience improved alongside the ads.
ROAS & CAC reporting
Blended and channel-level returns, tied to revenue.
How we deliver
You see the plan before any work starts.
Account audit
Structure, tracking, search terms and wasted spend, reviewed line by line.
Rebuild
A cleaner account structure with conversion tracking you can trust.
Creative
Several ad variants per audience, so there is always something to test.
Optimise
Bids, budgets, negatives and audiences adjusted every week.
Scale
Budget moves to what is profitable, one step at a time.
Platforms we use for this work
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Is the Google and YouTube app enough for Shopify ads?
How do we stop Performance Max from taking credit for brand sales?
Do you take a percentage of ad spend?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.