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Website and Ecommerce Services

Website Redesign Services

Website redesign services should fix specific problems, rather than only change how the site looks. We start with your analytics, search data and customer feedback, then redesign the pages and flows that hold you back while keeping the rankings you already earn.

Helping brands grow since 2013
Our approach

How we approach website redesign services

Redesigns often start with "it looks old" and end with a prettier site that performs worse. Pages that ranked well are merged or deleted, URL structures change without redirects, and copy that converted is replaced with brand slogans. Months later, organic traffic and leads are down and nobody connects it to the launch.

We audit before we design: which pages bring traffic, where users drop off, what sales hears from prospects, and how the site compares with competitors. That tells us what to keep, what to rewrite and what to remove. Design and build follow, with SEO migration planning, redirect maps and tracking built in. You get a clearer site and a launch plan that protects what was working.

If only a few key pages underperform, a focused refresh of those pages is quicker and cheaper than a full redesign.

  • Fast, accessible pages that pass Core Web Vitals
  • A CMS your team can actually update
  • SEO and tracking set up before launch, not after

Working with Nians

One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.

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What’s included

What our Website Redesign Services include

The usual building blocks. We drop what you don’t need and add what you do.

UX & information architecture

Structure that matches how customers actually buy.

Design system

Reusable components so every page stays on brand.

Development

Fast, accessible builds on the right CMS or platform.

Integrations

Payments, CRM, ERP, search and analytics connected.

Speed & SEO foundations

Core Web Vitals, schema and redirects done right.

Launch & maintenance

QA, go-live and ongoing care.

Our process

How we deliver

You see the plan before any work starts.

Scope

Pages, features, integrations and content agreed in writing.

UX & design

Wireframes first, then designs built from a component system.

Build

Development on the right CMS, reviewed every sprint.

Test & launch

Speed, SEO, forms and payments checked before go-live, with redirects in place.

Improve

After launch we watch real behaviour and fix what slows people down.

FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
How do I know if my website needs a redesign?
Signs include high bounce rates on key pages, few enquiries despite steady traffic, poor mobile experience, content that is hard to update, or messaging that no longer matches your offer. If the site works but looks dated, a refresh may be enough instead of a full rebuild.
Will a redesign hurt our Google rankings?
It does not have to. Rankings drop when URLs change without redirects, ranking content is removed or technical basics are missed. We map every URL, keep ranking content, and check redirects, metadata and indexing before and after launch to keep the impact small.
Will a redesign hurt our search rankings?
Not if redirects, content and structure are handled carefully. Migration planning is part of every redesign we run.
Next step

Let’s plan your next stage of growth.

A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.

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Free · 30 minutes
Book a Free Consultation