Website Redesign Services
Website redesign services should fix specific problems, rather than only change how the site looks. We start with your analytics, search data and customer feedback, then redesign the pages and flows that hold you back while keeping the rankings you already earn.
How we approach website redesign services
Redesigns often start with "it looks old" and end with a prettier site that performs worse. Pages that ranked well are merged or deleted, URL structures change without redirects, and copy that converted is replaced with brand slogans. Months later, organic traffic and leads are down and nobody connects it to the launch.
We audit before we design: which pages bring traffic, where users drop off, what sales hears from prospects, and how the site compares with competitors. That tells us what to keep, what to rewrite and what to remove. Design and build follow, with SEO migration planning, redirect maps and tracking built in. You get a clearer site and a launch plan that protects what was working.
If only a few key pages underperform, a focused refresh of those pages is quicker and cheaper than a full redesign.
- Fast, accessible pages that pass Core Web Vitals
- A CMS your team can actually update
- SEO and tracking set up before launch, not after
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Website Redesign Services include
The usual building blocks. We drop what you don’t need and add what you do.
UX & information architecture
Structure that matches how customers actually buy.
Design system
Reusable components so every page stays on brand.
Development
Fast, accessible builds on the right CMS or platform.
Integrations
Payments, CRM, ERP, search and analytics connected.
Speed & SEO foundations
Core Web Vitals, schema and redirects done right.
Launch & maintenance
QA, go-live and ongoing care.
How we deliver
You see the plan before any work starts.
Scope
Pages, features, integrations and content agreed in writing.
UX & design
Wireframes first, then designs built from a component system.
Build
Development on the right CMS, reviewed every sprint.
Test & launch
Speed, SEO, forms and payments checked before go-live, with redirects in place.
Improve
After launch we watch real behaviour and fix what slows people down.
You may also be interested in
Solutions this service is part of
Problems it helps solve
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How do I know if my website needs a redesign?
Will a redesign hurt our Google rankings?
Will a redesign hurt our search rankings?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.