×InInstagram Ads Services
Instagram ads services cover the creative, targeting and tracking that decide whether a paid campaign sells or simply gets likes. We run Instagram ads through Meta Ads Manager with clear goals for each campaign and a steady creative testing plan.
How we approach Instagram ads services
Most underperforming Instagram accounts boost posts from the app, optimise for engagement and wonder why sales do not follow. Others run sales campaigns with a single static image for months until frequency climbs and costs rise. Tracking is often broken after iOS changes, with the Pixel firing but no Conversions API, so Meta optimises on partial data.
We fix tracking first, then structure campaigns by objective: prospecting, retargeting and, for stores, catalogue ads. Creative gets most of our attention. We brief short Reels, Stories and carousels with different hooks, test them in small batches, and scale what works. Audience work uses broad targeting with good creative, plus lookalikes and custom audiences where data allows. Weekly reviews track cost per purchase or lead, not reach.
- Conversion tracking checked before a rupee is spent
- Fresh creative tested every month
- Budget decisions explained as well as reported
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a Instagram specialist matters
Our Instagram specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how Instagram fits your current stack before anything changes.
Integrations
Instagram connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to Instagram from another tool? We plan the move so history, tracking and settings come with you.
What our Instagram Ads Services include
The usual building blocks. We drop what you don’t need and add what you do.
Account audit & restructure
Clean campaign architecture that the algorithms can learn from.
Audience & keyword research
Intent, lookalikes and exclusions that cut waste.
Ad creative & copy
Variants built for testing, not one-off ads.
Bid & budget management
Spend moved daily towards what is returning.
Landing page testing
Post-click experience improved alongside the ads.
ROAS & CAC reporting
Blended and channel-level returns, tied to revenue.
How we deliver
You see the plan before any work starts.
Account audit
Structure, tracking, search terms and wasted spend, reviewed line by line.
Rebuild
A cleaner account structure with conversion tracking you can trust.
Creative
Several ad variants per audience, so there is always something to test.
Optimise
Bids, budgets, negatives and audiences adjusted every week.
Scale
Budget moves to what is profitable, one step at a time.
Platforms we use for this work
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How much budget do I need for Instagram ads?
Should I boost posts or use Ads Manager?
What budget do we need to start?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.