Ecommerce SEO Services
Ecommerce SEO services focus on the pages that make money: categories and products. We fix the crawl and duplication issues that stores create by default, then build category content that ranks for searches with buying intent.
How we approach ecommerce SEO services
Online stores have SEO problems that blogs and service sites do not. Faceted navigation creates huge numbers of filter URLs, the same product appears under several paths, out-of-stock items vanish without redirects, and category pages have a grid of products with no text. Manufacturer descriptions copied across many sites give Google no reason to prefer yours.
Our starting point is a crawl and Search Console review, after which we map keywords to categories, subcategories and products. Fixes include canonical and indexing rules for filters, internal linking from high-authority pages, handling discontinued products, Product and Breadcrumb schema, and page speed improvements. We write category copy, buying guides and unique product descriptions for top items. Reports focus on organic revenue and transactions by category.
It works on Shopify, WooCommerce, Magento and custom platforms for stores with a catalogue large enough to compete on search.
- A technical audit with fixes ranked by impact
- Content built around what your customers search for
- Visibility in Google and in AI answers like ChatGPT and Perplexity
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Ecommerce SEO Services include
The usual building blocks. We drop what you don’t need and add what you do.
Technical SEO audit
Crawlability, indexation, Core Web Vitals and structured data.
Keyword & topic map
Search demand mapped to pages and funnel stages.
On-page optimisation
Titles, headings, internal links and content upgrades.
Content briefs & production
Pages built to rank and to answer AI search engines.
Authority building
Digital PR and earned links from relevant sites.
Rank & revenue reporting
Visibility, traffic and conversions in one dashboard.
How we deliver
You see the plan before any work starts.
Crawl & audit
We crawl the site, read Search Console and list every technical issue by impact.
Keyword map
Search demand mapped to pages, so each page has one clear job.
Fix & build
Technical fixes ship first, then new and improved pages.
Earn links
Digital PR and outreach for links that a real editor would give.
Measure
Rankings, organic traffic and leads reported monthly, with the next priorities.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Should category pages or product pages be the SEO focus?
How do I handle out-of-stock products for SEO?
How long does SEO take to work?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.