×AmAmazon SEO Services
Amazon SEO services work differently from Google SEO, because Amazon ranks products mainly on relevance and how well they sell. We improve both: keyword coverage in your listing, and the conversion rate that tells Amazon your product deserves to move up.
How we approach Amazon SEO services
Sellers often treat Amazon SEO as stuffing more keywords into the title. That can hurt conversion and even get listings suppressed. Amazon's algorithm rewards relevance, but it also watches click-through, conversion and sales history, so a well-written listing with poor images still sinks.
We research the terms buyers actually use, then map them across title, bullets, description and backend fields. We check category and attributes so you appear in filters. Conversion work covers images, pricing position, reviews and A+ content. For launches, we pair SEO with focused PPC on target keywords to build sales velocity. Organic rank for priority terms is tracked weekly.
Fits private label brands and resellers wanting more organic sales and less dependence on ads.
- A technical audit with fixes ranked by impact
- Content built around what your customers search for
- Visibility in Google and in AI answers like ChatGPT and Perplexity
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a Amazon specialist matters
Our Amazon specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how Amazon fits your current stack before anything changes.
Integrations
Amazon connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to Amazon from another tool? We plan the move so history, tracking and settings come with you.
What our Amazon SEO Services include
The usual building blocks. We drop what you don’t need and add what you do.
Technical SEO audit
Crawlability, indexation, Core Web Vitals and structured data.
Keyword & topic map
Search demand mapped to pages and funnel stages.
On-page optimisation
Titles, headings, internal links and content upgrades.
Content briefs & production
Pages built to rank and to answer AI search engines.
Authority building
Digital PR and earned links from relevant sites.
Rank & revenue reporting
Visibility, traffic and conversions in one dashboard.
How we deliver
You see the plan before any work starts.
Crawl & audit
We crawl the site, read Search Console and list every technical issue by impact.
Keyword map
Search demand mapped to pages, so each page has one clear job.
Fix & build
Technical fixes ship first, then new and improved pages.
Earn links
Digital PR and outreach for links that a real editor would give.
Measure
Rankings, organic traffic and leads reported monthly, with the next priorities.
Platforms we use for this work
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How is Amazon SEO different from Google SEO?
Can Amazon SEO work without running ads?
How long does SEO take to work?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.