×AmAmazon PPC Services
Amazon PPC services come down to disciplined weekly work: reading search terms, cutting waste and moving budget to what sells. We manage Sponsored Products, Brands and Display with bids set from each product's margin.
How we approach Amazon PPC services
PPC accounts slide when nobody looks at the search term report. Money flows to irrelevant searches, high-ACoS keywords stay live for months, and auto campaigns are never harvested. Bids are changed by gut feel rather than data, and branded keywords get no defence.
We set a break-even ACoS for each product, then structure campaigns by product group and match type. Auto and broad campaigns feed discovery, with winners moved into exact match and losers added as negatives. Placement and dayparting data shape bid adjustments. We defend branded searches and target competitor ASINs where reviews and price give you an edge. Rules and scripts handle routine changes, but decisions get human review.
- Conversion tracking checked before a rupee is spent
- Fresh creative tested every month
- Budget decisions explained as well as reported
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a Amazon specialist matters
Our Amazon specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how Amazon fits your current stack before anything changes.
Integrations
Amazon connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to Amazon from another tool? We plan the move so history, tracking and settings come with you.
What our Amazon PPC Services include
The usual building blocks. We drop what you don’t need and add what you do.
Account audit & restructure
Clean campaign architecture that the algorithms can learn from.
Audience & keyword research
Intent, lookalikes and exclusions that cut waste.
Ad creative & copy
Variants built for testing, not one-off ads.
Bid & budget management
Spend moved daily towards what is returning.
Landing page testing
Post-click experience improved alongside the ads.
ROAS & CAC reporting
Blended and channel-level returns, tied to revenue.
How we deliver
You see the plan before any work starts.
Account audit
Structure, tracking, search terms and wasted spend, reviewed line by line.
Rebuild
A cleaner account structure with conversion tracking you can trust.
Creative
Several ad variants per audience, so there is always something to test.
Optimise
Bids, budgets, negatives and audiences adjusted every week.
Scale
Budget moves to what is profitable, one step at a time.
Platforms we use for this work
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How much should we spend on Amazon PPC?
Should we use automated bidding tools for Amazon PPC?
Do you take a percentage of ad spend?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.