×AmAmazon DSP Services
Amazon DSP services let you use Amazon's shopping data to reach buyers on Amazon, Fire TV, IMDb and other sites. We plan audiences, creative and frequency so DSP builds sales rather than just impressions.
How we approach Amazon dsp services
DSP is often sold as the next step after Sponsored Ads, then run with broad audiences and generic creative. Spend disappears into reach with no clear sales impact. Minimum spend levels and complex reporting make mistakes expensive.
We start with your Sponsored Ads data to see which products and categories have room to grow. Then we build audiences in layers: in-market shoppers for your category, competitor product viewers, your own detail page visitors and past buyers for repeat purchase. Creative uses dynamic e-commerce ads plus custom display and video where it helps. We cap frequency, exclude recent buyers where appropriate and track new-to-brand sales, detail page views and ROAS.
Suits brands with an established Amazon presence and budgets that meet DSP requirements.
- A plan built around revenue, not impressions
- One team running every channel, so nothing gets lost in hand-offs
- Plain-English reporting you can share with your board
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a Amazon specialist matters
Our Amazon specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how Amazon fits your current stack before anything changes.
Integrations
Amazon connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to Amazon from another tool? We plan the move so history, tracking and settings come with you.
What our Amazon DSP Services include
The usual building blocks. We drop what you don’t need and add what you do.
Channel strategy & media plan
Where to spend, in what order, against which targets.
Campaign build & launch
Search, social, programmatic and marketplace campaigns set up properly.
Creative & copy
Ads, landing pages and offers written to convert.
Conversion tracking
GA4, pixels and CRM events so every rupee is attributable.
Always-on optimisation
Weekly bid, audience and creative iterations.
Monthly growth reviews
Revenue-first reporting with clear next actions.
How we deliver
You see the plan before any work starts.
Audit
We look at every channel you run today, what it costs and what it actually returns.
Plan
A media plan with budgets, targets and the order we will tackle things in.
Launch
Campaigns, landing pages and tracking go live together, checked before spend starts.
Optimise
Weekly changes to bids, audiences and creative based on what the numbers say.
Report
A monthly review of revenue and cost per result, and what we shift next month.
Platforms we use for this work
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What is the difference between Amazon DSP and Sponsored Products?
Can we run Amazon DSP self-service?
Should we run every channel at once?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.