Website Migration Services
Traffic you spent years earning can vanish in a week if a move is rushed, which is why our website migration services start with redirect planning. We move content and data to the new platform, domain or host and monitor search performance closely after launch.
How we approach website migration services
Migrations lose traffic for avoidable reasons. URLs change without redirects, metadata and schema are left behind, internal links point to old pages, staging sites get indexed, robots.txt blocks the new site, and tracking is not reinstalled. Often the team only notices weeks later when leads drop and nobody can say why.
We crawl the current site, export rankings and traffic by URL, and build a full redirect map before any content moves. Content, media, users, orders and products are migrated with scripts and checked against the source. Before launch we test redirects, canonicals, sitemaps and tracking on staging. After launch we monitor Search Console, crawl errors and rankings daily for the first weeks and fix issues quickly.
Some short-term fluctuation is normal after any migration. Careful planning keeps it small and brief.
- Fast, accessible pages that pass Core Web Vitals
- A CMS your team can actually update
- SEO and tracking set up before launch, not after
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Website Migration Services include
The usual building blocks. We drop what you don’t need and add what you do.
UX & information architecture
Structure that matches how customers actually buy.
Design system
Reusable components so every page stays on brand.
Development
Fast, accessible builds on the right CMS or platform.
Integrations
Payments, CRM, ERP, search and analytics connected.
Speed & SEO foundations
Core Web Vitals, schema and redirects done right.
Launch & maintenance
QA, go-live and ongoing care.
How we deliver
You see the plan before any work starts.
Scope
Pages, features, integrations and content agreed in writing.
UX & design
Wireframes first, then designs built from a component system.
Build
Development on the right CMS, reviewed every sprint.
Test & launch
Speed, SEO, forms and payments checked before go-live, with redirects in place.
Improve
After launch we watch real behaviour and fix what slows people down.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Will migrating my website affect SEO?
What platforms can you migrate between?
Will a redesign hurt our search rankings?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.